Pure goes colour crazy at IFA

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London, 1st September 2017: This year at IFA in Berlin, Pure are updating some of their most iconic digital radio ranges with a host of new and exciting colour-ways. Whether it’s for the living room, bedside, kitchen or even outdoors, there’s a perfect radio for everyone in the family. 

For more information, please visit Pure.com.

Evoke H Prestige

The Prestige editions of our Evoke H4 and H6 DAB+ radios retain the compact and iconic design of the original range, while also incorporating a specially handcrafted, high gloss finish to create a powerful statement for any room in the home.

Not only a stylish addition to the household, these models provide a whole host of audio entertainment in class-leading sound quality – combining a growing library of digital radio stations with wireless Bluetooth streaming.

Available in White and Black from John Lewis priced at £189.99 (H4) and £229.99 (H6).

 

Evoke C-D4/C-D6

Pure presents two contemporary style finishes, Grey Oak and Siena Black, to the popular Evoke C range of all-in-one music systems. With digital radio, a CD player and wireless Bluetooth connection, it’s easier than ever to play all your favourite tunes whatever the format.

On top of their sleek looks and a wide range of listening options, these models pack a punch when it comes to substance. Each system boasts room-filling sound with advanced amplifier design and has been hand-tuned for a first-class audio experience.

Available from John Lewis at £229.99 (C-D4) and £289.99 (C-D6).

 

Elan BT3

Pure’s latest addition to the Elan family of portable DAB+ radios comes in three stylish new colours, Mint, Graphite and Slate Blue, and is loaded with Bluetooth connectivity for a greater listening choice.

Inspired by the latest interior trends, this trendy and compact radio is perfect for in and out of the home. From kitchens and bedrooms, to the garden shed, choose mains power or AA batteries for ultimate portability.

Elan BT3 will be available from Pure.com at £84.99.

 

Pop Midi/Maxi S and Siesta Rise S

Pure announces the Style edition of its Siesta Rise and Pop family of DAB+ radios for the bedside and home. Available in Navy, Mint and Gold, all three models come with Bluetooth as standard – so you can listen to the music you love wirelessly at the tap of a button.

The new Pop S range updates the family’s award-winning design with chic new colours and diamond cut, chrome metallic dials. Both sizes are a portable, versatile fit for around the home and outdoors as they can be powered by mains adapter, AA batteries or an optional ChargePAK D1.

Siesta Rise S, the successor to our award-winning, premium DAB+ alarm clock radio, is designed to bring every bedroom to life. Engineered with a stunning, auto-dimming CrystalVue+ display, three alarms and USB phone charging ports, it’s the ultimate bedside companion.

Siesta Rise S (£99.99), Pop Midi S (£109.99) and Pop Maxi S (£129.99) will be available at John Lewis.

 

About Pure

As the pioneers of digital radio and the first to fully embrace the technology in 1999, Pure has become the world’s leading digital radio manufacturer, with over 5 million sold worldwide.

Passionate not just about radio, but quality audio; Pure designs and engineers its radios in its state-of-the art engineering facilities just outside of London.

Benefitting from its heritage of developing award-winning digital radio products for the home and the car; all products are digital tick approved, with industry leading three years warranty as standard.

See www.pure.com.      

 

UK Press Contact

Alex Copley                             

Pure                                         

+44 (0)1923 623 062                

alexander.copley@pure.com

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