Pure drives radio market with biggest ever range expansion

Pure drives radio market with biggest ever range expansion
Eight new products deliver choice and innovation

Berlin, 2nd September 2015: Pure announces new line of digital and internet radios with Bluetooth to cater for significant growth in this sector across Europe and beyond. The 2015/16 range incorporates a wide variety of price points all with Pure’s signature audio quality and innovative design.

The new line-up includes: the Evoke F3 digital and internet radio with Bluetooth and Spotify Connect; the third generation of the world’s best-selling digital radio family, One Mini, Midi and Maxi; a new bedside radio, Siesta Rise, and the Evoke C series, a range of all-in-one home audio systems.

Digital radio is making significant advances across Europe and beyond, with Norway the first to commit to a switchover date in 2017. The UK continues to make good progress towards achieving the criteria necessary to set a switchover date* and 2016 will see the biggest commercial radio expansion in the UK with the launch of a second national digital radio multiplex. Denmark, Germany and Switzerland have all made key developments on the road towards digital radio switchover, while the Netherlands are continuing to roll out new regional digital radio multiplexes. Digital radio coverage is increasing in Italy and, in France, the regulator is beginning a consultation on the second wave of cities to adopt digital radio, after Paris, Nice and Marseille.

Broadcast radio continues to have the largest share of ear within the overall audio landscape and is listened to by the majority of adults every week **. At the same time, both internet radio and on demand music streaming consumption is growing particularly driven by the younger generation. This change in behaviour is likely to lead to a shift in the audio landscape over the next few years***. 

Nick Hucker, global marketing director at Pure, comments: “At Pure, we strive for continuous innovation and to develop high quality products that match consumer demand. Our new range reflects the significant advances broadcast digital radio is making across Europe while catering for the growth in streaming.”

Evoke F3 – Internet Radio

First in the line-up is the Evoke F3, a compact digital and internet table top radio with Bluetooth and Spotify Connect. Evoke F3 (SRP £129.99) comes with an easy-to-read 2.4 inch full colour TFT display and remote control so users can easily find the content they want to listen to. Evoke F3 incorporates Pure’s full internet radio service with instant access to over 25,000 stations worldwide, in addition to ‘listen again’ programmes and around 270,000 podcast episodes.

Boasting an acoustically tuned real wood cabinet with a matt black finish, chic style and smooth functionality, the Evoke F3 delivers a superior audio experience.

Introducing the new ‘One Family ’

Pure announces the third generation of the world’s best-selling digital radio range with the One Mini, Midi and Maxi. The new One family has a fresh new design, enhanced audio, a bigger and better display and is easier to use thanks to a new user-friendly button layout with the controls moving to the top making them even more accessible.

Evoke C Range

Evoke C range is a series of all-in-one table top home audio entertainment systems that take design cues from Pure’s iconic Evoke range. The three products in the series, the Evoke C-D4, C-D6 and C-F6 offer a range of audio options from digital, FM and internet radio to Bluetooth or CD so there is something to suit everyone and every home.

Siesta Rise

The latest addition to Pure’s Siesta family of bedside digital radios, Siesta Rise’s new sleek design includes a handy USB Smartphone charging port and high-detail, digital quality sound.  

Siesta Rise has been engineered with an easy to read ultra-clear display, easily visible in a dark room but not harsh on sleepy eyes as it automatically dims to match the room lighting. Siesta Rise’s large display can also be manually adjusted for brightness ensuring the perfect setting for each user. 

Editor’s notes

*The UK Government has committed to deciding a timetable for a digital radio switchover once certain criteria have been met. The Government has already said it will provide at least 2 years notice before a switchover takes place. The criteria are:

- National digital radio coverage to match FM coverage

- Local digital radio to reach 90% of the population and all major roads

- 50% of radio listening to be on digital radio platforms

**UK Audiomonitor syndicate report prepared by Audiencenet Q1 2015 – 68% UK population’s listening was to broadcast radio. Listenership to online audio sources grew by 7%. The latest RAJAR figures for the UK also show that 89.9% of UK adults tune into the radio every week – Rajar Q2 2015

***Futuresource - the Living with Digital survey

About Pure

Pure is a world leading consumer electronics manufacturer and leads the way in music streaming and radio systems, multiroom audio and entertainment cloud services as well as innovating in new areas. Designed and engineered in the UK, all of Pure’s products are manufactured with the environment in mind and at ethically audited facilities. Pure is a division of Imagination Technologies Group plc. See www.pure.com           



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