Pure launches Evoke Mio by Orla Kiely – Striped Petal Edition in Clementine


Success of Orla Kiely branded radio family inspires new design in time for Christmas

                                    Orla Kiely Clem


London UK, 18th September: Pure presents Evoke Mio by Orla Kiely – Striped Petal Edition, a custom designed luxurious digital and FM portable radio featuring Orla Kiely’s Striped Petal print in clementine.

The ideal gift this Christmas, Evoke Mio – Striped Petal Edition in clementine is the fourth Pure radio featuring a print designed by internationally renowned designer Orla Kiely and joins radios featuring the Abacus Flower print in slate grey, Striped Petal in buttercup and the designer’s hugely popular signature stem print.

Evoke Mio by Orla Kiely Striped Petal Edition (SRP £149.99) is finished with a mirror chromed handle, walnut veneered cabinet and cream fascia.

Says Orla Kiely: “Our collaboration with Pure has been so successful to date, it made perfect sense to add a fourth radio to the range. I have a passion for creating quality and functional down-to-earth designs that complement any home interior and the Pure Evoke Mio is the ideal canvas.”

Benefitting from Pure’s ten-year heritage of British design and engineering, Evoke Mio by Orla Kiely  delivers the best possible sound quality and leading edge features including an input for an iPod/ MP3 player, alarm, 30 presets and a kitchen timer. The radio can also be taken out and about thanks to support for the optional rechargeable battery pack, which gives the user up to 24 hours of portable listening between charges.

Evoke Mio by Orla Kiely – Striped Petal Edition in clementine is now available through John Lewis, Selfridges, leading independent retailers and from Orla Kiely online and instore. Please visit www.pure.com or call 0845 1489001 for more information.

About Orla Kiely

Designer Orla Kiely, known and loved for her iconic prints, has blended colour and pattern with quality and playful design, to create a vibrant lifestyle brand including a successful line of womenswear, fashion accessories and homeware.

About Pure

Pure is a world leading consumer electronics manufacturer and leads the way in music streaming and radio systems and entertainment cloud services with the Pure Connect portal www.pureconnect.com  as well as innovating in new areas such as the TV set top box market. Designed and engineered in the UK, all of Pure’s products are manufactured with the environment in mind and at ethically audited facilities. Pure is a division of Imagination Technologies Group plc. See www.pure.com.


Vicky Hewlett                                        tel +44 (0)1923 260 511

Pure                                                    e-mail: Vicky.hewlett@pure.com

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