Pure launches high-performance Freeview+ HD digital TV recorder


London, 21st September 2012: Pure launches Avalon 300R Connect, a high-performance, easy-to-use Freeview+ HD digital TV recorder with unique, state-of-the-art user interface, market leading features including leading edge versions of BBC iPlayer and YouTube, and full integration with Pure’s leading internet radio and music services.
Avalon 300R Connect is available in both 500GB and 1TB versions at an SRP of £299.99 and £349.99 respectively.
Using Avalon is both enjoyable and intuitive thanks to its high-performance user interface*, which offers real depth and perspective, making the menus and channel guides a joy to interact with.

Says Colin Crawford, Pure’s director of marketing: “Entering the TV set top box market is a huge step for Pure, and we are delighted to be able to combine our award-winning audio heritage with parent company, Imagination Technologies’ market-leading PowerVR graphics to deliver the most engaging and attractive subscription-free TV viewing experience available.”

Watch live: No subscription is required, giving Avalon users free access to four HD channels from the BBC, ITV and Channel 4 plus over 50 SD channels. Users can also pause and rewind live TV for up to two hours and are prompted whenever there is an HD version of their chosen programme. Innovative use of ‘Picture in Picture’ allows the user to continue watching one programme whilst previewing other channels to see what else is on or coming up.

Record: TV recording is a top priority for many consumers, so Avalon is available with either 500GB for casual recording or 1TB hard drive to suit even the most ardent TV fan. The 1TB version allows up to 600 hours of SD, or 250 hours of HD, video recording. Two channels can be recorded simultaneously thanks to Avalon’s dual tuners and programmes can be recorded instantly or a whole series can be recorded using the 8-day Electronic Programme Guide.

A state-of-the art, recommendation engine offers up HD equivalents where available, to ensure the user is recording the best possible quality at all times. Avalon even prompts users when similar content is available for recording.
Watch and listen on-demand: Avalon comes with built-in, high-performance Wi-Fi making it easy to access a growing range of on-demand services. Services available at launch include the latest versions of BBC iPlayer** and YouTube plus Pure Connect, Pure’s gateway to a world of listening.

The implementation of BBC iPlayer, which allows the user to catch up with a week or more of BBC programming, uses HTML 5 for the most advanced, ‘lean-back’ viewing experience. Avalon users can also quickly and easily browse the latest videos and clips on YouTube, which is also based on HTML 5.

Pure Connect brings an entire world of audio entertainment to the user including tens of thousands of internet radio stations, thousands of on-demand radio programmes, podcasts and ambient sounds.

Video or audio content can be streamed to Avalon via a network storage device or a uPnP capable device and content can also be played back via the USB slots on the front and back of the box.

Personalisation: Avalon users can personalise their viewing in a number of ways including setting a list of favourite channels and choosing from a range of page transitions when changing channels including effects such as page peel, water ripple, dissolve or a random effect can be selected. Avalon can also be used to view photo slideshows.

Avalon is designed to be an entertainment hub and is the only set top box on the market to come with four HDMI inputs, which allows the user to simplify their TV inputs and plug in other devices such as multiple games consoles, PCs, video cameras, DVD players and Blu-ray players. These devices are then easily accessed via Avalon’s main menu and can be renamed to suit.

Audio: Avalon supports Dolby Digital Plus, providing up to 7.1 channels of audio from supported Freeview, USB or networked content, giving the user a truly immersive surround sound listening experience.

Coming soon: Avalon’s already impressive feature set will be further enhanced in the coming months with the addition of further on-demand services; access to millions of music tracks via the Pure Music*** subscription service; compatibility with Pure Stream**** technology, which will enable users of iOS and Android mobile devices to stream music wirelessly to Avalon from the comfort of their sofa; and the ability to save SD recordings onto a USB stick and watch them on another device such as a laptop. These features and services will be enabled via free software updates.

Avalon 300R Connect 1TB and 500GB are available from October from leading retailers. For more information, please visit www.pure.com, https://connect.pure.com or call 0845 1489001.

Editor’s Notes*User interface is enabled by Imagination Technologies’ PowerVR graphics as part of Intel’s CE 4150 processor
**A broadband connectivity speed of 4MB is recommended for watching high definition programmes on BBC iPlayer
*** Pure Music is available for a monthly subscription of £4.99, and will be enabled on Avalon via a free software update.
****Pure Stream is suitable for iPhone, iPod touch and iPad (iOS 5 or above) and Android devices (Android 2.2 or above). Free Pure Connect app required. Pure Stream will enabled on Avalon via a free software update.

About PurePure is a world leading consumer electronics manufacturer which innovates in the areas of music streaming products, digital radio, TV set top box, and cloud-based entertainment services via the Pure Connect portal (www.pureconnect.com). Designed and engineered in the UK, all of Pure’s products are manufactured with the environment in mind and at ethically audited facilities. Pure is a division of Imagination Technologies Group plc. See www.pure.com.

Contact:Vicky Hewlett tel +44 (0)1923 260 511
Imagination Technologies e-mail: Vicky.hewlett@pure.com
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