PURE EVOKE Flow and AVANTI Flow receive IMDA certification

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London, UK, 8th September 2009: PURE announces that it has achieved IMDA (Internet Media Device Alliance) certification for its market leading internet-connected radios, EVOKE Flow and AVANTI Flow.

The IMDA, established and co-founded by PURE in January 2009, is an industry forum that was set up to develop and promote a set of open, interoperable standards and device profiles for internet connected media devices. Its steering committee comprises many of the world's leading players in streaming media.

The IMDA certification program was debuted at an IMDA Summit at the IFA conference. PURE is showing the first IMDA certified radios at the show, on now in Berlin. EVOKE Flow and AVANTI Flow will be the first to bear the IMDA Certified logo.

The IMDA will define a series of technical Profiles which will enable the development of internet media devices which deliver a high degree of consistency and interoperability for consumers, while enabling differentiation amongst broadcasters and manufacturers.

Says Colin Crawford, PURE's director of marketing:"The establishment of IMDA Profile 1 is an important milestone for the internet media device industry and will maximise the growth of a global consumer market in Internet-connected media devices. We are extremely pleased to have certification for EVOKE Flow and AVANTI Flow and aim to receive certification for the new Siesta Flow in time for the peak Christmas period."

IMDA Profile 1 stipulates that devices must decode both WMA and MP3 codecs; use HTTP streaming with 301 and 302 redirection; accept play list formats M3U, ASX, PLS with new line separation for URLs in plain text; and receive stereo streams via two channels or by downloading a mix of both.

For more information, please visit www.pure.com or call +44 (0) 845 1489001.

About PURE
PURE is the world's leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world's most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal (www.thelounge.com). Designed and engineered in the UK, all of PURE's products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See www.pure.com

Press Contact:
Vicky Deacon
PURE
Home Park Estate
Kings Langley
Herts WD4 8LZ
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
e-mail: Vicky.deacon@pure.com

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