PURE previews new range including world's first internet-connected bedside radio

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London, UK, 7th September 2009: PURE – the world's leading manufacturer of digital radios – is previewing Siesta Flow, its first internet connected bedside radio at IFA in Berlin (September 4th-9th 2009). Siesta Flow will debut at the show with four other significant new products in the PURE range at stand 111, Hall 2.2, all of which are compatible with the pan-European Digital Radio Receiver standards, DAB, DAB+ and DMB-R.

Siesta Flow, with an SRP of just £99.99, is PURE's most affordable internet connected radio to date. Incorporating PURE's award-winning 'Flow' technology, Siesta Flow offers all the functionality of the market-leading EVOKE Flow and top-of-the-range AVANTI Flow, but also provides access to 365 different alarm tones – one for every day of the year – via PURE's on-line portal, the PURE Lounge (www.thelounge.com). A stylish way to wake up to a world of internet radio, DAB or FM, Siesta Flow uses a Wi-Fi connection to access internet radio, podcasts, listen again content and can even stream music direct from a Wi-Fi enabled computer. Also available from The Lounge is a unique selection of PURE Sounds to relax you to sleep or wake you in a positive frame of mind.

Siesta Flow is also the first product to feature the PURE PowerPort which provides power to any USB accessory such as a mobile phone charger, reading light, bedside fan or cup warmer, solving the problem of having insufficient power points next to the bed. Other features include: a large auto-dimming display; touch sensitive controls; four quick-set alarms; sleep and snooze timers; 30 DAB/ FM presets and an input for an iPod/ MP3 player.

Siesta Flow is a strategic extension of the hugely successful Siesta bedside radio, creating along with Siesta iDock a compelling family of affordable bedside radios with distinct feature sets. It also significantly improves on the audio with digital amplifiers and custom-wound stereo speakers.

Elan II (SRP £99.99) is a great sounding portable stereo DAB and FM radio which brings a modern twist and contemporary materials to traditional radio design. Elan II is also feature-rich, including ReVu, which allows users to pause and rewind DAB radio, intellitext and textSCAN, which enable users to pause and control scrolling text and store certain broadcasts such as traffic reports or sports results. There is also an input for an iPod/ MP3 player, an alarm and kitchen timer and 30 presets. With digital amplifiers and custom-wound 3" speakers, Elan II sounds as good as it looks.

Chronos iDock Series II (SRP £99.99) is a stereo DAB/FM clock radio with iPod and iPhone dock, and is part of Apple's "Made for iPod" and "Works with iPhone" programmes. Based on the award winning Chronos iDock, Chronos iDock Series II delivers a sharp new look, greatly upgraded audio, improved controls and additional features including PowerPort for connecting USB accessories such as a mobile phone charger, reading light, bedside fan or cup warmer. Chronos iDock Series II also has improved audio with a digital amplifier and custom-wound stereo speakers.

Chronos CD Series II (SRP £99.99) is a stereo DAB/FM clock radio with CD player and is the second generation of the best selling Chronos CD. Chronos CD Series II also delivers a sharp new look, greatly upgraded audio, improved controls and additional features including PowerPort for connecting USB accessories such as a mobile phone charger, reading light, bedside fan or cup warmer. Chronos CD Series II also has improved audio with a digital amplifier and custom-wound stereo speakers.

Siesta iDock (SRP £89.99) is a stereo DAB and FM clock radio with iPod & iPhone dock, which is also part of Apple's "Made for iPod" and "Works with iPhone" programmes. Siesta iDock sounds great despite its compact size and includes: PURE PowerPort which provides power to any USB accessory; a large auto-dimming display; four quick-set alarms; sleep and snooze timers and 15 DAB/ FM presets. Siesta iDock is a strategic extension of the hugely successful Siesta bedside radio, creating along with Siesta Flow a compelling family of affordable bedside radios with distinct feature sets. It also significantly improves on the audio with a digital amplifier and custom-wound stereo speakers.

All five new products are eco-friendly and have reduced power consumption. They consume less than 3.5W when in use and less than 1W in standby. They are also part of EcoPlus™, a statement of PURE's ethical philosophy and ongoing commitment to looking after the environment. All PURE products are designed to minimise their environmental impact and manufactured in ethically approved facilities. They have reduced power consumption in operation and standby, use recycled packaging materials, have the smallest possible packaging and components selected to minimise environmental impact.

All five new products will be available before Christmas 2009. For more information, please visit www.pure.com or call +44 (0) 845 1489001.

About PURE
PURE is the world's leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world's most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal (www.thelounge.com). Designed and engineered in the UK, all of PURE's products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See www.pure.com

Press Contact:
Vicky Deacon
PURE
Home Park Estate
Kings Langley
Herts WD4 8LZ
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
e-mail: Vicky.deacon@pure.com

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