PURE announces support for European Digital Radio Industry initiative to create new 'Go Anywhere' digital radios for single European market


London, UK 12th September 2008: PURE – the UK's leading radio manufacturer – strongly supports the announcement by the WorldDMB Forum today, of a major step taken by the European digital radio industry in achieving harmonised and interoperable digital radio services across Europe.

The publication of a set of mandatory features and functions, known as the WorldDMB Digital Radio Receiver Profiles, which has the backing of major broadcasters and manufacturers, will create a single digital radio market for Europe.

Says Paul Smith, GM, PURE: "Manufacturers and broadcasters will benefit from this important step towards Europe-wide digital radio. But most significantly consumers will in future be able to listen to their digital radios in any country in Europe. Today's announcement will encourage and broaden the take up of digital radio both in the consumer and automotive markets. We therefore whole-heartedly endorse this initiative."

The WorldDMB Digital Radio Receiver Profiles specify a set of minimum requirements and features to be built in to different classes of digital radio receivers, ensuring the interoperability of all new digital radio receivers across European countries whose broadcasters are using either DAB, DAB+ or T-DMB Audio.

This provides manufacturers with confidence that their technology investments will be supported by services and broadcasters that the services they plan will be receivable. The consumer gains from knowing that the product they have chosen contains the necessary features to provide them with a consistent experience and assured levels of interoperability across all countries operating DAB-based services.

The announcement will ensure that digital radios bought in France, for example, also work in Germany, Norway or the UK and vice versa, and will apply to any country in Europe or beyond using the WorldDMB Eureka147 family of standards.

The WorldDMB Digital Radio Receiver Profiles were developed with the aid of member experts representing silicon manufacturers, consumer device manufacturers, radio broadcasters and other experts from across the industry. Both PURE and its parent company Imagination Technologies, whose digital radio technologies are used in more than 80% of DAB digital radios, have invested significant efforts in the development of the profile as part of their membership of the WorldDMB Forum.

About PURE Digital
PURE Digital is the world's leading manufacturer of DAB digital radios, the number one supplier of radios in the UK, and the creator of the EVOKE family, the most popular DAB radios in the world. A UK business using UK technology, PURE Digital offers the widest range of award-winning DAB radios. PURE Digital is a division of Imagination Technologies Group plc. See www.pure.com.

Vicky Deacon
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
e-mail: vicky.deacon@pure.com
PURE Digital
Imagination Technologies
Home Park Estate
Kings Langley
Herts WD4 8LZ