World's Most Successful DAB Radio Gets Upgraded

World's Most Successful DAB Radio Gets Upgraded

London, UK, 11th September 2008: PURE – the UK's leading radio manufacturer – presents ONE Classic, the second generation of the world's most successful DAB radio.

ONE Classic, an affordable DAB and FM portable radio, is now available in DAB+ format and completes the ONE family along with ONE Mini, PURE's most affordable radio and ONE Elite, the stereo version with a big sound.

With its luxurious, soft-touch finish and improved audio performance, ONE Classic looks and sounds fantastic – wherever it's listened to.

Despite costing just £49.99 (SRP) ONE Classic is more than fully featured. It now has an input for an iPod/MP3 player, ReVu™ to pause and rewind live DAB radio, an easy to use tone or radio alarm, 30 station presets, adjustable bass and treble settings and improved battery life.

ONE Classic is an ideal travelling companion, providing up to 40 hours of portable listening per charge when fitted with the optional rechargeable fit-and-forget ChargePAK® (£29.99). Available in black, white or pink, ONE Classic will suit all tastes and living spaces.

Colin Crawford, PURE's director of marketing, says: "ONE, with its combination of looks and affordability, has consistently been the UK's best-selling radio. The ONE Classic offers even more value for money without sacrificing quality thanks to a whole host of new features and completes a family of radios that not only sound great but are intuitive and easy to use too."

Like ONE Elite, ONE Classic also includes Intellitext® which gives listeners on-demand access to DAB extended text broadcasts*, for the latest sports news, headlines and much more.

Other features include a countdown kitchen timer, clock with sleep timer, textSCAN which lets listeners pause and control scrolling text, giving them time to note down web addresses, competition phone numbers or song titles.

ONE Classic is a member of PURE's EcoPlus™ range. EcoPlus sets standards within PURE for: reduced power consumption; use of materials from recycled and sustainable sources; packaging size; and use of components with minimised environmental impact.

ONE Classic will be available from all good retailers in September. Please visit or call 0845 1489001 for more information.

Editors' Notes
*From participating broadcasters

About PURE Digital
PURE Digital is the world's leading manufacturer of DAB digital radios, the number one supplier of radios in the UK, and the creator of the EVOKE family, the most popular DAB radios in the world. A UK business using UK technology, PURE Digital offers the widest range of award-winning DAB radios. PURE Digital is a division of Imagination Technologies Group plc. See

Vicky Deacon
PURE Digital
Imagination Technologies
Home Park Estate
Kings Langley
Herts WD4 8LZ
tel: +44 (0)1923 260 511
fax: +44 (0)1923 270 188