PURE Digital – the world leader in DAB digital radio – has today launched a focused sales, marketing and support programme for its network of specialist electrical retailers.

PURE Care™ not only provides a toolkit of extensive Point-Of-Sale, training and customer care, but also sets a philosophy of engagement between PURE and its specialist dealers.

Says Colin Crawford, Director of Marketing, PURE Digital: "PURE Care is a statement of our commitment to our network of specialist electrical retailers, and comes from the clear understanding that if our dealers succeed, then PURE will succeed. PURE Care addresses the needs of our dealers in three fundamental areas: a toolkit for sales support; market-leading and exclusive product; and a high level of service both to the retailer and their customers."

PURE Care's arsenal of sales and marketing tools includes: retail display stands to act as a centre-piece for their DAB sales; a training and promotional DVD so retailers can keep on top of the latest DAB features and top sales tips; Point-Of-Sale which promotes the latest features to customers across a wide-range of in-store marketing collateral; consumer advertising campaigns that reinforce PURE as the leading radio brand, and which drive customers into store; independent retail exclusives including special edition products only available through independent retailers and selected department stores.

PURE's product offering is the proven shopper's choice (according to GfK data) because PURE provides: the widest and most complete product range; products first to market with new features; award winning pedigree, with 8 What Hi-Fi Sound & Vision award-winners in the current line-up; unique product features such as USB upgradeability, EPG and Intellitext; Easy-to-sell accessories such as the XT-1 speakers and ChargePAK.

PURE Care service package ensures customer loyalty by including: UK based customer services and technical support; USB for post-purchase upgrade and support; 2-year warranty; comprehensive web based service and product support information; dedicated local rate phone numbers and dedicated dealer e-mail addresses.

Continues Crawford: "PURE is not just about great products. We're convinced that our customer-focused approach is a key reason why PURE has grown to become the UK's number one portable radio supplier* in the space of just four years. PURE Care is a way of making that focus much clearer to our network of specialist dealers. PURE Care is an evolving program which PURE will continue to develop in dialog with our dealers."

PURE Care is being launched this week with a direct mail campaign which communicates how dealers can leverage the programme to increase their DAB radio sales. CIH dealers can find out more in person at the CIH Trade Show at the NEC Birmingham from 10th – 12th September. Non CIH members should call PURE directly for more information or go to www.pure.com/purecare/.

Editor's Notes
* All portable radio (by value) – source GfK

About PURE Digital
PURE Digital is the world's leading manufacturer of DAB digital radios, the number one supplier of portable radios in the UK, and the creator of EVOKE-1XT, the world's most popular DAB radio. A UK company using UK technology, PURE Digital offers the widest range of award-winning DAB radios. See www.pure.com.

Press Contact
David Harold
PURE Digital
Imagination Technologies
Home Park Estate
Kings Langley
Herts WD4 8LZ
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
e-mail: david.harold@puredigital.com

Sales Contact