PURE Digital and BDC Bring Leading DAB Digital Radios to Independent UK Retailers for Christmas


London, UK, 29th September, 2004: PURE Digital – the world leading manufacturer of DAB digital radios – announces that BDC, the UK's largest electrical distributor, is now carrying a comprehensive range of PURE's DAB radios.

PURE products will debut in BDC's new catalogue for the Xmas period, released in September. BDC offers a massive range of products from over 100 top branded manufacturers to both retailers and wholesalers.

With the addition of BDC as the premier distributor of PURE Digital products in the UK PURE will increase its potential penetration into UK independent accounts to around 70% by Christmas.

James Aldridge, buying controller (consumer electronics), BDC says: "We work closely with our suppliers to offer the widest range of quality branded electrical products at the best prices. PURE's products have proven to be DAB category leaders and with new products such as the £79 (SSP) Élan portable radio we expect them to lead digital radio demand at Christmas."

Paul Smith, VP sales and operations, PURE Digital says: "BDC has a strong reputation as a distributor of leading consumer brands and the addition of PURE to their line is a further endorsement of the progress that we have achieved in the retail market. Our radios are the leaders in all the main digital radio retail categories – kitchen, bedside, handheld and tuner – and are sure to be a valuable addition to the BDC range."About BDC

BDC operates through a nationwide network of 29 distribution centres in the UK including an eight-acre HQ site in North London. They recently opened an 80,000 square foot distribution centre in Leeds to further improve customer service to those customers based in the north of England. For more information contact: sales@bdc.co.uk.