PURE Digital No.1 in DAB Digital Radio Market

London, UK: PURE Digital – the world leading manufacturer of DAB digital radios – reports that the latest DAB market research from GfK, a leading market research company, shows that PURE Digital products are number one in each of the UK DAB digital radio categories.

The leading DAB digital radio products, ranked by value, as reported in GfK's June/July 2004 figures, are:
  • Kitchen – PURE EVOKE-1 (with EVOKE-2 in second place)
  • Bedside/clock – PURE TEMPUS-1
  • Handheld – PURE PocketDAB 1000
  • Tuner – PURE DRX-701ES (with DRX-702ES in second place
  • Advanced/memory – PURE Bug
  • Portable – PURE EVOKE-2
PURE's EVOKE-1 radio was the first sub-£100 DAB product in the UK and PURE's current product range leads in innovations with recent launches including the first SD-card enabled ReVu™ radio, The Bug, which provides pause, rewind and record features for digital radio, and Élan, a portable stereo digital radio that boasts the longest battery life of any DAB product. EVOKE-1 has also been the highest selling radio (in units) of any kind in the UK over the past 18-month period.

Kevin Dale, president, PURE Digital says: "We are delighted with the continuing success of the PURE brand and the ongoing development of our range. With new products such as the The Bug, EVOKE-1XT, Legato micro system and Élan portable radio we expect PURE to be the brand of choice when it comes to making this year's Christmas purchases."

Established nearly 70 years ago as Germany's first market research company, with more than 120 subsidiaries, offices and participants in over 50 countries on five continents, the GfK Group is one of the leading market research companies. Ranked No. 1 in Germany and No. 5 in the world, the Group employs more than 5,000 people.