PURE Digital Élan DAB Digital Radio

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London, UK: PURE Digital – a division of Imagination Technologies (LSE:IMG) – presents the PURE Élan, the latest portable DAB digital and FM radio from the world leaders in DAB. Élan is a truly elegant portable DAB digital radio, beautifully styled and with performance to match.

Élan boasts not only DAB but also FM, stereo speakers and outstanding battery-life (30 hours DAB / 80 hours FM) enabling users to listen anywhere, at their convenience. Élan's premium build quality and styling complement its rich, natural sound.

Élan offers a wide range of features, including fast autotune, station selection by name, and scrolling text showing track and artist information, news and sports updates. Élan features 16 presets (eight DAB / eight FM) for storing and recalling favourite stations, a clock display mode and even a sleep timer.

Said Kevin Dale, president, PURE Digital: "Élan represents a significant step forward for the further take-up of DAB and will enable an even wider audience to enjoy unmatched levels of performance and quality, all at outstanding value-for-money."

Élan debuts at the CIH/Euronics retailer events in Bradford (Hannover International, 1-2nd September) and Heathrow (Renaissance London Heathrow, 5-6th September).

Élan will be available from all leading retailers from early-October 2004, with a SSP of £79.99 (inc. VAT). See www.pure.com for stockists or call 01923 277 488.

Élan in detail

Élan's digital sound quality is delivered via stereo speakers with full-range 3" drive units in an acoustically optimised casing with dual bass reflex ports for richer, more natural reproduction of low frequencies.

Élan's easy-to-read, custom backlit display shows station name, scrolling text and programme information as well as dedicated status icons for volume, time, sleep timer status, battery life and more. Élan's charcoal on silver-grey styling is perfectly complemented by a metal carrying handle.

With Élan the time is delivered by the DAB broadcast, so it's always correct. Élan's handy sleep timer means users can drift off to the sound of their favourite night time station in crystal-clear digital stereo sound with five easy-to-set sleep options: 15, 30, 45, 60 or 90 minutes.

Eight DAB and eight FM presets make it easy to find favourite stations, while DAB's station list feature means never having to remember a frequency again – stations are selected by name from the list of those available.

Élan features all the great benefits of DAB digital radio, including: digital-quality sound, ease of use; station select by name; scrolling display which shows track info, news and sports results; and more station choice.

Élan also features a 3.5 mm headphone socket / stereo analogue audio output for connection to headphones or a hi-fi or recording device.

As well as mains power (230V AC to 9V DC external power adapter supplied), Élan also enables 30 hours of DAB or 80 hours of FM playback from 6 'C' cell batteries. The product is covered by a 2-year warranty.

Editors' Notes

PURE Digital is the leading supplier of DAB radios in the world. Its product range includes the DRX-701ES and DRX-702ES DAB tuners (winners of several Tuner Product of the Year awards); the PURE PocketDAB™ 1000 premium handheld DAB radio; the EVOKE family of DAB radios – the world's most popular DAB radios; and the Bug – the first DAB radio with ReVu™ for pause/rewind and record of live DAB radio.

Élan is powered by the Frontier Chorus FS1010, which incorporates the revolutionary META multi-threaded processor and DAB technologies developed by Imagination Technologies' Metagence and Ensigma divisions.
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