Party for One and All

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Pure launches third generation of world’s best-selling family of digital radios

London, October 28th: Pure announces the third generation of the world’s best-selling digital radio range, the One Family. The practical and portable range is available in three sizes, One Mini, One Midi and One Maxi.

The successors to the award-winning family of digital radios sport a new contemporary design for ease of use and feature a larger display for increased visibility. The One Midi and One Maxi deliver over 50% increase in audio output; this alongside a new digital sound processor, provide users with an unrivalled sound for their small footprint. The One Midi and One Maxi also have the option to take AA batteries or Pure’s rechargeable battery pack.

Nick Hucker, senior global marketing director at Pure, says: “We’ve taken the world’s best-selling radio and made it even better. With our expertise in digital radio, we’ve produced a range that not only demonstrates multi-award winning audio but is intuitive and easy to use. The new digital and FM portable radios have been engineered to out-perform everything else in its price brackets.”

Benefitting from Pure’s heritage of British design and engineering, the One Family is digital tick approved, with three years warranty as standard.

One Mini (SRP £49.99)

Practical, simple and portable; One Mini is designed to take up as little space as possible whether it’s out and about or in the home. It has an optional rechargeable ChargePAK B1 (SRP £27.99) for music on the move.

Despite its compact dimensions, One Mini has been engineered to provide surprisingly punchy audio quality and volume.

One Midi (SRP £64.99)

One Midi offers bigger sound and is ideal for use in the kitchen or bedroom. Its new digital sound processor gives users a more precise audio tuning and greater tone control for an optimum listening experience. It also features an increased audio output of over 65% on its predecessor giving it greater clarity at a louder volume and stereo widening in headphone mode.

Product features include: DAB/DAB+/FM, two alarms, aux in and headphone sockets, and 16 preset stations. Available to use with 4x AA batteries or the optional rechargeable ChargePAK D1 (SRP £34.99) will give users over 20 hours listening on the go.

One Maxi (SRP £84.99)

One Maxi is the largest product in the family offering dual speakers to ensure enhanced clarity and the lifelike presence of stereo giving an extra dimension to the music. Product features include: stereo speakers for superior sound reproduction, quick select for up to 20 stations. Available to use with 6x AA batteries or an optional ChargePAK D1 (SRP £34.99).

The One Family is available in black or white from Currys. For more information, please visit www.pure.com

About Pure

Pure is a world leading consumer electronics manufacturer and leads the way in radio systems, multiroom audio and entertainment cloud services as well as innovating in new areas. Designed and engineered in the UK, all of Pure’s products are manufactured with the environment in mind and at ethically audited facilities. Pure is a division of Imagination Technologies Group plc. See www.pure.com           

Contacts:

UK Press Contact

Roxanne Kingsman

Pure                                                   

+44 (0)1923 260 511                         

Roxanne.Kingsman@pure.com

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