Pure launches second generation 'PureConnect' apps for iPad, iPhone and Android

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London, 10th October 2012: Pure announces second generation ‘Pure Connect’ iPad, iPhone and Android apps*, which have been designed with content and music discovery at their heart to deliver a truly immersive and engaging user-experience.

 Pure Connect is a gateway to a world of audio with millions of songs; thousands of radio stations; hundreds of thousands of on-demand programmes and podcasts; and a range of ambient sounds. In addition to the apps, there is also a new and improved Pure Connect website www.pureconnect.com

The new website and apps have been designed with content at their heart and with very simple, easy to use navigation. Music discovery is made easy with a seamless journey from the moment the user logs in thanks to the new ‘discovery’ section, which includes smart recommendations based on the user’s history.

Pure Connect features content from Audioboo's new initiative, In Their Own Words, which allows content creators such as musicians, authors, comedians and more to connect more closely with their fans by sharing all aspects of their creative process through the social spoken word.

Says Colin Crawford, Pure’s marketing director: “The design and user-experience that the new Pure Connect app delivers elevates it to be a best-in-class audio service. Pure Connect offers a wealth of great content, while allowing users to explore related content and enjoy tailored recommendations. All this coupled with the customisation controls users are accustomed to, has delivered a compelling new service for music lovers.”

All content is kept synced in the cloud and users can access their content intuitively from all devices wherever and whenever they want including PCs, Macs, iOS and Android devices or any Pure music streaming product that is linked to Pure Connect.

Control for Pure’s new Jongo multiroom audio product family is built into the DNA of the Pure Connect apps. The Jongo wireless system allows users to distribute synchronised music and audio to multiple devices from a single source, including the new Pure Connect App for iPad, iPhone and Android, as well as an increasing number of Pure’s connected products.

The Pure Connect website and apps include a full music store and Pure’s music services, Pure Tag** and Pure Music***.

Coming soon: A new ‘friends’ section will be added so that users can see what their friends are listening to and share playlists socially.

The Pure Connect iPad app will go live during October on the app store followed by the second generation iOS and Android apps, which will be available by the end of the year.

For more information, please visit www.pure.com, www.pureconnect.com or call 0845 1489001.

Editor’s Notes

*The Pure Connect iPad, iPhone and Android apps are free to the user. ** Pure Tag is a free service that enables the user to identify tracks and buy them at the touch of a button. Users can tag songs they hear on the radio on their Pure music streaming and radio system and the details will be bookmarked on the Pure Connect website and apps for later listening.

*** Pure Music is Pure’s on demand music service, which allows unlimited music streaming from one of the biggest cloud-based catalogues covering almost every conceivable artist and genre for a monthly subscription of £4.99. Pure Music enables the user to find and play as many tracks and albums as they want on multiple devices, including Pure’s wide range of music streaming radio systems, PCs and Macs via the Pure Connect website, and Apple or Android devices running the Pure Connect app. Users can also stream all this content wirelessly in a single or multiroom environment to Pure ‘Jongo’ products.

About Audioboo

Audioboo is a mobile and web platform that allows you to effortlessly record and upload audio for friends, broadcast, customers, colleagues or the rest of the world to hear. Launched in March 2009, Audioboo allows users to easily record almost unlimited amounts of audio. They can add a photo, a title and tags and then upload it to Audioboo.fm, complete with biographical and geographical information on where and when it was recorded. It can be used anytime, anywhere and can be integrated with Facebook and Twitter. Audioboo was named as #1 smart phone app by the UK’s PC Professional magazine in 2010 and featured in the SMARTA 100 new business awards for 2010. Audioboo users include The Guardian, Sky News Radio, Al Jazeera, The FT, British Library, Royal Opera House, BBC, the British Army, and a host of famous voices including Stephen Fry. www.audioboo.fm

About Pure

 Pure is a world leading consumer electronics manufacturer and leads the way in wireless music and radio systems and entertainment cloud services with the Pure Connect portal www.pureconnect.com as well as innovating in new areas such as the TV set top box market. Designed and engineered in the UK, all of Pure’s products are manufactured with the environment in mind and at ethically audited facilities. Pure is a division of Imagination Technologies Group plc. See www.pure.com.

Contact: Vicky Hewlett tel +44 (0)1923 260 511

Pure Imagination Technologies e-mail: Vicky.hewlett@pure.com

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