Pure announces 'Jongo', the world's first mainstream multiroom audio product family

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London, 10th October 2012: Pure announces ‘Jongo’, the world’s first family of mainstream multiroom audio products. The Jongo wireless system allows users to distribute synchronised music and audio to multiple devices from a single source, including the new Pure Connect App for iPad, iPhone and Android, as well as an increasing number of Pure’s connected products.

Playing audio content simultaneously across multiple devices has never been so convenient, affordable and flexible. Starting at just £149.99, the Pure Jongo multiroom audio family will be made up of a range of contemporary and attractive wireless speakers and hi-fi adapters*. In addition, compatible connected Pure products can easily become part of the system and seamlessly synchronise with members of the Jongo family for a truly class leading multispeaker and multiroom experience.

Expand wirelessly: Pure’s Jongo family allows the user to purchase a single product and stream audio content within a single room, or expand wirelessly at their leisure across multiple speakers and/or multiple rooms with additional Jongo or Jongo compatible products. The first product to launch from the Jongo range is the Jongo S340B portable, wireless speaker (SRP £149.99), which can either be used on its own or grouped together with other Jongo speakers to deliver the most affordable multiroom audio system on the market today. Jongo products use Wi-Fi to stream perfectly synchronised audio within a single or multiroom environment.

Convenience and control: Controlling Pure’s multiroom ecosystem couldn’t be easier thanks to the new Pure Connect iOS and Android apps, which have been designed with content at their heart to deliver a truly immersive and engaging user-experience.

Flexibility: An increasing number of Pure’s music streaming products including Sensia 200D Connect, Contour 200i Air, and One Flow can be seamlessly integrated into Pure’s Jongo multiroom ecosystem. Selected products such as Sensia 200D Connect and One Flow can even be used to control the multiroom audio. All Jongo products also incorporate Bluetooth as standard which allows streaming of any content from any Bluetooth compatible device for the casual user without the need to register the device onto the Wi-Fi network.

 Limitless content: The Pure Connect apps allow users to stream music stored on their personal device, unlimited music via the Pure Music** on-demand music service, music stored on their home network system or connected PCs and Macs, and a world of audio (internet radio, podcasts, listen again programmes and ambient sounds).

 Sound quality: All Jongo products naturally benefit from Pure’s heritage in affordable quality audio and dedicated audio engineering team to deliver a full and rich, room-filling sound. Additionally, drawing on the expertise at all levels across Pure in Wi-Fi and streaming technologies, Jongo delivers incredibly precise audio synchronisation, producing unparalleled accuracy in a multiroom environment.

Says Paul Smith, Pure’s general manager: “Today’s launch of the Jongo multiroom audio family, along with our recent launch into the set top box market, take the much loved Pure brand into new areas of consumer electronics. We’re proud to be building a strong, British, wide-reaching consumer electronics brand that continues to push and reset boundaries.”

Says Colin Crawford, Pure’s director of marketing: “Consumers are drawn to convenience and a compelling user experience. The Jongo multiroom audio system delivers on both counts with an affordable, simple and lovely way to control and stream synchronised audio.”

For more information, please visit www.pure.com, www.pureconnect.com or call 0845 1489001.

Editor’s Notes *A hi-fi adapter and further wireless speakers will be added to the Pure Jongo multiroom audio system in the coming months. **Pure Music is Pure’s on demand music service, which allows unlimited music streaming from one of the biggest cloud-based catalogues available covering almost every conceivable artist and genre for a monthly subscription of £4.99.

 About Pure

 Pure is a world leading consumer electronics manufacturer and leads the way in wireless music and radio systems and entertainment cloud services with the Pure Connect portal www.pureconnect.com as well as innovating in new areas such as the TV set top box market. Designed and engineered in the UK, all of Pure’s products are manufactured with the environment in mind and at ethically audited facilities. Pure is a division of Imagination Technologies Group plc. See www.pure.com.

Contact: Vicky Hewlett tel +44 (0)1923 260 511

Pure Imagination Technologies e-mail: Vicky.hewlett@pure.com

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