PURE Awards Bonanza


London, UK 15th October 2010: PURE – the UK’s leading radio manufacturer – has received another awards bonanza with top accolades in two leading UK Hi-Fi magazine annual awards as well as plaudits from consumer and international press.

PURE has won ‘What Hi-Fi? Sound and Vision’ magazine’s prestigious ‘Radio Product of the Year’ for the seventh time in nine years. PURE’s AVANTI Flow won the title for the second year in a row and was also awarded ‘Best Internet Radio’.

PURE’s ONE Elite took the prize for ‘Best Desktop DAB up to £100’.

The awards issue of What Hi-Fi? Sound and Vision says of AVANTI Flow: “Pure’s admirable Avanti Flow takes both Best Internet Radio and overall Product of the Year Awards for the second year running… By turns punchy and composed, the Avanti Flow creates a generous soundstage, keeps a close eye on detail, and generates considerable levels of scale and attack. It’s deft and dynamic, with prodigious midrange expression. It puts even some similarly priced micro-systems to shame.”

In the 2010 Hi-Fi Choice Awards PURE’s Sensia took two top accolades, winning both ‘Best Radio Tuner’ and the coveted ‘Best Innovation’ title.

The awards issue of Hi-Fi Choice says of Sensia: “The Sensia takes what we expect a radio to do and turns it on its head. The combination of DAB with internet radio and media streaming – to say nothing of the ability to access certain websites is deeply impressive. It was the first product to bring touch-screen interactivity to this most cherished medium.”

Additionally, Avanti Flow and EVOKE-3 have been awarded “Best Buy” status from the highly respected and stringent “Which?” magazine, while Sensia has been awarded Best Product of the Year by SmartHouse in Australia.

Says Paul Smith, general manager, PURE: “I am delighted and proud that once again the incredible effort the whole PURE team puts into the audio quality and innovation in our radios has been recognized by press and consumer groups alike.”

Visit www.pure.com or call 0845 1489001 for more information.

About PURE
PURE is the world’s leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world’s most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal (www.thelounge.com). Designed and engineered in the UK, all of PURE’s products are manufactured with the environment in mind and at ethically audited.

Press Contact:
Vicky Deacon
Home Park Estate
Kings Langley
Herts WD4 8LZ
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
e-mail: Vicky.deacon@pure.com