PURE Launches World's First "Works with iPhone" DAB Bedside Radio


London, UK, 15th October 2009: PURE – the world's leading radio maker – presents Chronos iDock Series II, a stereo DAB/DAB+*/FM clock radio with iPod and iPhone dock. Part of Apple's "Made for iPod" and "Works with iPhone" programmes, Chronos iDock Series II enables users to listen to their iPod/ iPhone while it charges. Track and 'now playing' information is displayed on the Chronos iDock Series II screen and users can control their iPod/ iPhone via the radio or remote control.

With an SRP of £99.99, Chronos iDock Series II is incredibly versatile, ideal for the kitchen, study or bedroom. Based on the award-winning Chronos iDock, Chronos iDock Series II delivers a sharp new look in black or white; greatly upgraded audio; enhanced controls including a rotary dial and larger, easy-to-use buttons. PowerPort is also added for connecting USB accessories such as a mobile phone charger; reading light; bedside fan or cup warmer solving the problem of having insufficient power points next to the bed. Chronos iDock Series II also has improved audio with a digital amplifier and custom-wound stereo speakers.

Chronos iDock Series II has lots of easy-to-use bedside features such as four independent alarms for waking to DAB/ FM, iPod/ iPhone or a tone; adjustable sleep and snooze timers and a light sensor which automatically dims the display. Thanks to handy front-panel connectors, an MP3/ CD player or headphones can be connected. A matching remote control is also supplied.

Chronos iDock Series II is part of EcoPlus™, a statement of PURE's ethical philosophy and ongoing commitment to looking after the environment. All PURE products are designed to minimise their environmental impact and manufactured in ethically approved and audited facilities. They have reduced power consumption in operation and standby, use recycled packaging materials, have the smallest possible packaging and components selected to minimise environmental impact.

Chronos iDock Series II is available now from all good stockists at an SRP of £99.99. For more information, please visit www.pure.com or call +44 (0) 845 1489001.

Editor's Notes:
*DAB+ is a new and enhanced version of DAB and is now being adopted by many countries as their platform choice for digital radio. It's likely that it will be a few years before UK broadcasters take up DAB+, but the majority of PURE products are already 'DAB+ ready'.

About PURE
PURE is the world's leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world's most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal (www.thelounge.com). Designed and engineered in the UK, all of PURE's products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See www.pure.com

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