PURE Takes Awards Hat-trick in What Hi-Fi? Sound and Vision Awards 2008

PURE Takes Awards Hat-trick in What Hi-Fi

London, UK 16th October 2008: PURE – the UK's leading radio manufacturer – announces that all three portable radio categories in the 2008 What Hi-Fi? Sound and Vision Awards have been won by PURE Products. EVOKE Flow was crowned as the overall radio category winner: 'Radio Product of the Year 2008'.

EVOKE Flow was awarded 'Best Portable Radio over £100', ONE Elite won 'Best Portable Radio £50-£100' and ONE Mini took the prize for 'Best Portable Radio under £50'.

Says What Hi-Fi? Sound and Vision: "The EVOKE Flow could well be the product that brings Internet radio to the masses, such is its irresistible appeal. PURE's chief aim was to make the mind-boggling selection of stations a little easier to swallow, and thanks to a fresh, intuitive interface and search function, an integrated online portal and an easy-to-read OLED display, it's done that in style."

The magazine says of ONE Mini: "[…] this radio is streets ahead of the competition. Sonically it's clear, balanced and organised to a degree you won't find elsewhere for this money – now that's what we call an award-winner. "

The magazine goes on to praise ONE Elite: "Everything about this radio exudes a class that belies the price tag, from the matt finish to the tactile control buttons, the slick interface – and the sound quality. […] comfortably ahead of the pack."

Says Paul Smith, general manager, PURE: "We are delighted to have swept the boards at this year's awards, and are particularly pleased that EVOKE Flow has received this important accolade which backs up our belief that it will transform the internet radio market from a niche to a mass market. We have put incredible efforts into our radio developments over the past twelve months and it is terrific news for the whole PURE team to have that effort recognised by What Hi-Fi? Sound and Vision, undoubtedly the most respected authority on audio and AV in the UK."

The What Hi-Fi? Sound and Vision Awards 2008 issue is on sale from today.

EVOKE Flow, ONE Elite and ONE Mini are available from leading retailers at an SRP of £149.99, £69.99 and £39.99 respectively.

Visit www.pure.com or call 0845 1489001 for more information.

About PURE Digital
PURE Digital is the world's leading manufacturer of DAB digital radios, the number one supplier of radios in the UK, and the creator of the EVOKE family, the most popular DAB radios in the world. A UK business using UK technology, PURE Digital offers the widest range of award-winning DAB radios. PURE Digital is a division of Imagination Technologies Group plc. See www.pure.com.

Vicky Deacon
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
e-mail: vicky.deacon@pure.com

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