PURE ONE REACHES QUARTER MILLION LANDMARK
London, UK, 19th October 2007: PURE Digital – the UK's biggest radio brand – has sold more than ¼ million units of the ONE radio. These sales have been achieved in just 18 months, making ONE the fastest selling DAB portable radio ever*.
As the first premium brand sub-£50 DAB digital radio, ONE was designed to be the radio for everyone. Sales show that this aim has been achieved as ONE is the top selling radio in the UK (DAB and analogue combined)**.
ONE is also now a member of the PURE EcoPlus range and has been re-designed to minimise environmental impact, with a standby power consumption of less than 1W, support for a rechargeable ChargePAK battery, packaging made from a minimum of 70% recycled material, finished with water based varnish, and documentation printed with soya-based ink on 100% recycled paper.
ONE is truly portable with the addition of support for ChargePAK; the optional ChargePAK (£29.99) gives the user around 20 hours of portable listening between charges. textSCAN™ and Intellitext® enable scrolling text to be paused and controlled as well as stored for browsing at a later date.
Ian Dickens, chief executive, DRDB (Digital Radio Development Bureau) says: "PURE Digital was the first company to bring affordable, high quality DAB products to market and, in a short period, has become a trusted consumer electronics brand. We congratulate them on achieving sales of a quarter-million with the ONE – a milestone for both PURE and DAB digital radio."
Despite costing just £49.99 (SRP) ONE is more than fully featured. It delivers everything users would expect from a PURE DAB radio - station selection by name, scrolling text display, one-touch tuning, and crisp, clear, digital sound, and of course more listening choice with up to twice as many stations available on DAB as on FM.
ONE also includes FM with RDS, kitchen and sleep timers, USB upgradeability, a custom display with status icons, mute control and 20 combined DAB and FM presets.
ONE is the ideal radio for DAB aficionados looking for an extra radio for the house, garden or office, and for newcomers to DAB too. ONE is available in black, white or pink to suit all tastes and living spaces.
*Fastest selling in terms of units sold to date (Aug 07) in period since launch (Source: GFK)
**ONE is the best selling portable radio in both volume and value over the period May 06-Aug 07 (Source: GFK)
About PURE Digital
PURE Digital is the world's leading manufacturer of DAB digital radios, the number one supplier of radios in the UK, and the creator of EVOKE-1XT, the world's most popular DAB radio. A UK business using UK technology, PURE Digital offers the widest range of award-winning DAB radios. PURE Digital is a division of Imagination Technologies Group plc. See www.pure.com.
Vicky Deacon: tel +44 (0)1923 260 511
PURE Digital: fax +44 (0)1923 270 188
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