PURE EVOKE-1S TAKES HONOURS IN WHAT HI-FI? SOUND AND VISION AWARDS 2007

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London, UK 18th October 2007: PURE Digital announces that the PURE EVOKE-1S DAB digital radio has won 'Best Portable DAB' radio in the 2007 What Hi-Fi? Sound and Vision awards.

EVOKE-1S is the third generation EVOKE product. Based on the iconic EVOKE-1, which quickly became synonymous with DAB digital radio, the EVOKE-1S has been upgraded to include significant new features, improved cosmetics and richer, cleaner audio. EVOKE-1S is the fifth EVOKE product to win a What Hi-Fi? Sound and Vision Award; EVOKE-1 was awarded Best Buy in the accessories category in 2003; EVOKE-1XT received the Best Portable DAB radio award in 2004 and the EVOKE-2XT and the EVOKE-3 won the Radio Product of the Year in 2005 and 2006 respectively.

Says What Hi-Fi? Sound and Vision: "A number of improvements over the outgoing model, the same winning sound and no change in price make the PURE [EVOKE-1S] a no-brainer.

Says Paul Smith, General Manager, PURE Digital: "We are delighted that EVOKE-1S has received this important accolade. What Hi-Fi? Sound and Vision is without doubt one of the most respected authorities on audio and AV in the UK and we're thrilled to have impressed them.

The What Hi-Fi? Sound and Vision Awards 2007 issue is on sale from today.

EVOKE-1S is available from leading retailers at an SRP of £99. For more information log onto www.pure.com or call 01923 277 488.

About PURE Digital PURE Digital is the world's leading manufacturer of DAB digital radios, the number one supplier of radios in the UK, and the creator of EVOKE-1XT, the world's most popular DAB radio. A UK business using UK technology, PURE Digital offers the widest range of award-winning DAB radios. PURE Digital is a division of Imagination Technologies Group plc. See www.pure.com.

Contact: Vicky Deacon : Tel +44 (0)1923 260 511 PURE Digital : Fax +44 (0)1923 270 188 Imagination Technologies e-mail: Vicky.deacon@pure.com Home Park Estate Kings Langley Herts WD4 8LZ

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