PURE PARTNERSHIP WITH GUIDE DOGS

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PURE Digital – the world leader in DAB digital radio – has raised over £6000 for The Guide Dogs for the Blind Association from the sale of its SONUS-1XT DAB digital radios.

PURE is donating £1 from the sale of the radios to the charity on an ongoing basis. The SONUS-1XT is a DAB digital radio with unique iVOX voice feedback technology. Developed in collaboration with the RNIB, the SONUS-1XT is the only DAB digital radio specially designed for blind and visually impaired listeners, greatly increasing the accessibility of DAB digital radio.

iVOX speaks with a real human voice, not robotic synthesized speech, and is configurable with an option of male or female voice. Users are able to hear the available DAB stations as they scroll through them as well as the time, alarm settings, and all aspects of setting up the radio including how to set alarms or presets. Speech that isn't required can simply be turned off using the easy-to-change iVox settings.

SONUS-1XT also incorporates PURE's enhanced touch-sensitive SnoozeHandle™; a single tap on the SnoozeHandle and the radio will tell users the time. To check alarm settings users simply tap the SnoozeHandle twice to have them spoken. A simple touch of the handle will snooze the alarm, which will then resume in eight minutes. For those late night time-checks touching the SnoozeHandle will also light up a full-screen clock.

Other features include two independent alarms, Volume Equalisation Technology (VETTM) and outstanding 'XT' audio quality via a custom designed speaker and active filters.

The SONUS-1XT is now priced at £99.99 and is available from retailers including John Lewis, Currys Digital and leading independents across the UK.

For more information log onto www.pure.com or call 01923 277 488.

Editors Notes
SONUS-1XT is powered by the Frontier Chorus FS1010, which incorporates the revolutionary META multi-threaded processor and Universal Communications Core technologies developed by Imagination Technologies.

About PURE Digital
PURE Digital is the world's leading manufacturer of DAB digital radios, the number one supplier of portable radios and radio alarms in the UK, and the creator of EVOKE-1XT, the world's most popular DAB radio. A UK business using UK technology, PURE Digital offers the widest range of award-winning DAB radios. PURE Digital is a division of Imagination Technologies Group plc. See www.pure.com.

Press Contact
Vicky Deacon
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
e-mail: vicky.deacon@pure.com

PURE Digital
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