Pure partners with renowned classical music label


Launches Pure Evoke Mio Deutsche Grammophon Edition

evoke DG

London, UK, 13th November: Pure presents Evoke Mio Deutsche Grammophon Edition, a luxurious digital and FM portable radio featuring the world’s most renowned classical music label.

The first of a range of co-branded Pure products with Universal Music UK labels, the Evoke Mio Deutsche Grammophon Edition comes in the famous Yellow Label’s colour with a special plaque etched with the DG logo.

An ideal Christmas gift for classical music fans, this new edition of the Evoke Mio (SRP £139.99) is available now through John Lewis and Pure’s webstore, which is powered by Universal Music UK.

Says Mark Wilkinson, Deutsche Grammophon President: "We're delighted to be partnering with Pure in this way. Quality, integrity and excellence remain at the heart of both brands, and this partnership will help us spread the joys of classical music to as wide an audience as possible in the digital era."

Says Nick Hucker, Pure’s director of marketing: “Classical music has always been popular in the UK and this popularity continues to grow. Classic FM is the UK’s favourite classical music station with a weekly audience of over 5.6 million people and listening to classical music is increasing with both Classic FM and BBC Radio 3 showing a year on year increase in listening hours*. Our partnership with Deutsche Grammophon reflects this popularity and the new DG Evoke Mio is sure to be a big hit this Christmas.”


Benefitting from Pure’s heritage of British design and engineering, Evoke Mio Deutsche Grammophon Edition delivers the best possible sound quality and leading edge features including an input for an iPod/ MP3 player, alarm, 30 presets and a kitchen timer. The radio can also be taken out and about thanks to support for the optional rechargeable battery pack, which gives the user up to 24 hours of portable listening between charges.

Evoke Mio Deutsche Grammophon Edition is available now through pure.com and John Lewis. Please visit www.pure.com or call 0845 1489001 for more information.

Editor’s notes

*Classic FM and BBC Radio 3 are showing a year on year increase in listening hours by 27.7% and 9.9% respectively - RAJAR Q2 2013

About Deutsche Grammophon

Deutsche Grammophon is one of the world's leading classical music labels. Recording and marketing music since 1898, the label works with leading classical artists such as Anna Netrebko, Rolando Villazon, Anne-Sophie Mutter, Bryn Terfel and Gustavo Dudamel, as well as representing the catalogues of Herbert von Karajan, Leonard Bernstein and many more. Visit www.deutschegrammophon.com for more information

About Pure

Pure is a world leading consumer electronics manufacturer and leads the way in music streaming and radio systems and entertainment cloud services with the Pure Connect portal www.pureconnect.com  as well as innovating in new areas such as the TV set top box market. Designed and engineered in the UK, all of Pure’s products are manufactured with the environment in mind and at ethically audited facilities. Pure is a division of Imagination Technologies Group plc. See www.pure.com.                                   


Vicky Hewlett                                        tel +44 (0)1923 260 511

Pure                                                     e-mail: Vicky.hewlett@pure.com

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