Volkswagen Group UK approves Pure in-car digital radio adapter


London, 6th November 2012: Pure announces that Volkswagen Group UK has approved the Pure Highway 300Di* in-car digital radio adapter for installation into vehicles sold through Volkswagen, Volkswagen Commercial Vehicles, ŠKODA and SEAT franchised dealerships in the UK.

The integration has been facilitated by audio integration specialist, Nemesis GB Ltd, who produce custom wiring looms and bespoke installation guides for a wide range of vehicles. Pure has also appointed Nemesis GB as its automotive partner for the Pure Highway 300Di.

Says David Morgan, product development manager, Volkswagen Group UK: “Choosing Pure as a digital radio partner for our dealerships was a simple decision for us based on Pure’s reputation and expertise in digital radio and it’s a brand our customers recognise and trust. The Highway 300Di is an elegant fully fitted solution that simply enables the factory fitted radio unit to pick up digital radio stations, making radio listening even more enjoyable for our customers whilst remaining an attractive feature and user-experience. All the additional digital radio features such as pause and rewind of live digital radio are present including full iPod connectivity.”

Says Ford Ennals, CEO of Digital Radio UK: “We are pleased that industry is working together to ensure in-car digital radio adapters are widely available. We welcome this announcement which demonstrates Volkswagen Group UK’s commitment to bringing the benefits of digital radio to their existing customers.” The Pure Highway 300Di will be available for installation in Volkswagen, Volkswagen Commercial Vehicles, ŠKODA and SEAT dealerships in the UK from January 2013. For more information, please visit or call 0845 1489001.

Editor’s Notes * Pure Highway 300Di is a high-performance and feature rich, in-car digital radio adapter that can upgrade almost any car to receive digital radio. Highway 300Di includes best-in-class digital reception, full control of music stored on an iPod, iPhone or iPad, pause and rewind of live digital radio and dual tuners, which enable a dynamic station list. Pure’s Highway in-car digital radio adapters account for over 80% of all in-car digital radio aftermarket solutions** **Source: GFK – January 2008 – current

About Volkswagen Group UK Volkswagen Group United Kingdom Limited is a wholly owned member company of Volkswagen Group AG and the sole importer of Volkswagen, Audi, SEAT and ŠKODA cars, and Volkswagen

Commercial Vehicles in the United Kingdom. Volkswagen has been established in the UK since 1953 with Audi joining the Group in 1966, Volkswagen Commercial Vehicles launched as an independent marque in the UK in 1998, ŠKODA joined the Group in 2001 and SEAT joined in 2002.

The Group does not manufacture cars in the UK, but provides all sales, marketing and aftersales support delivered via its franchised networks to customers. The Volkswagen Group’s UK Head Office is in Milton Keynes, along with its National Learning Centre. Other key locations include a central warehouse in Dordon, Staffordshire and a Customer Contact Centre in Leeds.

For more information please contact Kate Thompson in the Volkswagen Press Office on 01908 601187 or email

About Nemesis GB Ltd
At the forefront of automotive communications technology since its establishment in 1997, Nemesis has consolidated its position as a major national distributor. A significant factor in the company’s success is its focus on tailoring and integrating products and services for some of the worlds’ leading manufacturers. Nemesis offers its suppliers and customers an unparalleled level of service and technical support by its vastly experienced team.

About Pure
Pure is a world leading consumer electronics manufacturer and leads the way in wireless music and radio systems and entertainment cloud services with the Pure Connect portal as well as innovating in new areas such as the TV set top box market. Designed and engineered in the UK, all of Pure’s products are manufactured with the environment in mind and at ethically audited facilities. Pure is a division of Imagination Technologies Group plc. See

Vicky Hewlett
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