PURE launches AVANTI Flow, the ultimate next generation digital audio system

PURE launches AVANTI Flow

London, UK, November 25th 2008: PURE – the UK's leading radio manufacturer – presents AVANTI Flow, a high-performance table-top DAB, FM and Internet radio with iPod dock and media-streaming. AVANTI Flow is PURE's second 'connected' product following the multi award-winning EVOKE Flow portable radio.

Thanks to stylish piano-black looks and class-leading sound performance, AVANTI Flow is perfect as the main audio system in the home. AVANTI Flow combines a 5.25" downward firing subwoofer, 2 x 3" mid range drive units and PURE's Clearsound™ technology, a completely new and enhanced hi-fi quality audio subsystem.

Clearsound is a digital end-to-end audio subsystem using high quality Class D amplifiers, digital audio shaping technology and custom-tuned speakers to provide clear dynamic audio, higher volume levels and low power consumption.

AVANTI Flow will be available in time for Christmas at just £279.99 (SRP) from all good stockists.

In addition to iPod docking, AVANTI Flow has the same 'connected' functionality as EVOKE Flow – recipient of the 2008 What Hi-Fi? Sound and Vision Radio Product of the Year – and is just as easy to use. AVANTI Flow combines DAB digital radio with Wi-Fi technology, FM with RDS and iPod docking to embrace many different ways of listening to audio including Internet radio stations, DAB digital radio, FM, podcasts, listen again content* and media streaming from local PCs or network storage.

Registering AVANTI Flow on PURE's radio and media portal, the PURE Lounge (www.thelounge.com) provides easy and effective access to a world of internet and networked audio content as well as an efficient way to organise favourites. The PURE Lounge also offers content unique to PURE such as PURE Sounds, a library of over 100 sounds designed to allow the listener to set the perfect mood or even help their child go to sleep.

AVANTI Flow comes in a sleek, piano black finish with a large, clear graphical display, using the latest OLED technology. A remote control is supplied as standard.

AVANTI Flow sports Apple's "Made for iPod" logo on its packaging so that consumers know that it is compatible with the iPod. Other features on AVANTI Flow include: Intellitext® for on-demand access to DAB extended text broadcasts**; textSCAN, which lets listeners pause and control scrolling text, snooze button, alarm, sleep timer, integral power supply, subwoofer control and a mains power switch on the back panel for those who don't wish to leave their radio on standby.

'Plug and Play' out of the box, AVANTI Flow is ready to go with just a couple of simple steps. There's no complex setup – AVANTI Flow does all the thinking required to get online***.

The PURE Lounge
www.thelounge.com is a bespoke radio and media portal developed by PURE to provide easy and effective access to online radio content and more (internet radio stations, podcasts, listen again content and PURE Sounds) for its connected radios and online users. Both the AVANTI Flow and the PURE Lounge automatically mirror each other when settings or favourites are changed, making the radio even easier to use.

The PURE Lounge and AVANTI Flow have a powerful search mechanism which makes it extremely easy to locate content, including thousands of radio stations from around the world.

Favourites can be organised simply but powerfully as the user sees fit, by type (my jazz stations), person (Dad's 80's hits), by category (my podcasts), by radio (my kitchen radio) or any combination of the above.

PURE's extensive roadmap of developments combined with relevant partnerships with radio stations and content suppliers will deliver increased services, functionality and content over the coming months and years, including more unique and premium content.

Internet Radio
Internet radio offers a world of audio ranging from Algerian Rai to Zairean Soukous or from Gaelic football results and the New York Knicks' scores to current events in Poland. It also allows holiday-makers and expatriates abroad to listen to their favourites from their home area or country.

There are 1000's of podcasts available anytime on AVANTI Flow covering a whole host of subjects. Listen to DIY tips, play a bedtime story for the kids, study a foreign language in ten episodes or catch up with a favourite breakfast show. No PC or iPod required.

Listen Again
Listen again is a service offered by a number of radio stations and allows the listener to catch up with their favourite shows when they choose to. Listen again content can be accessed on the AVANTI Flow anywhere in the house within the range of the wireless network.

Media Streaming
Users can access their local digital music collection on AVANTI Flow, playing digital music files from a networked computer or storage device.

AVANTI Flow is a member of PURE's EcoPlus™ range. EcoPlus sets standards within PURE for: reduced power consumption, use of packaging materials from recycled and sustainable sources, reduced packaging size and use of components with minimised environmental impact.

Visit www.pure.com, www.thelounge.com or call 0845 1489001 for more information.

Editor's Notes
*Available from radio stations that have a listen again/archive service, including most BBC stations
**From participating broadcasters
*** A wireless router is required to enjoy Internet radio, podcasts and listen again content on AVANTI Flow. Once the radio is switched on, the user is prompted to select their wireless network and enter a code if necessary.

About PURE Digital
PURE Digital is the world's leading manufacturer of DAB digital radios and the creator of the EVOKE family, the most popular DAB radios in the world. A UK business using UK technology, PURE Digital offers the widest range of award-winning DAB radios. PURE Digital is a division of Imagination Technologies Group plc. See www.pure.com.

Vicky Deacon
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
e-mail: vicky.deacon@pure.com

PURE Digital
Imagination Technologies
Home Park Estate
Kings Langley
Herts WD4 8LZ