London, UK 2nd November 2007: PURE Digital has taken the title of 'Best Manufacturer' in the Inside Hi-Fi & Home Cinema Trade Awards 2007.

From a long list of entrants, PURE was nominated as a finalist along with Sony and KEF, and is delighted to have come out on top. Paul Smith, PURE's general manager, picked up the award at a ceremony at Bill Wyman's Sticky Fingers restaurant in Kensington last night.

2007 has been a busy but productive year for PURE. Product launches include important additions to its award-winning range such as the EVOKE-1S, the third generation of PURE's iconic radio, Chronos iDock, one of the first DAB radios with iPod dock and Highway, the world's first in-car DAB digital radio that doesn't require complicated installation.

With green products high on the agenda, PURE responded with EcoPlus™, a range of products designed to minimise environmental impact with reduced power consumption, use of recycled, sustainable materials, optimum packaging for transport efficiency and components with minimised environmental impact.

PURE also ran an online charity auction of one-off autographed Marshall Edition EVOKE-1XT radios; a radio that is only available through independents and department stores. Over 60 artists ranging from Alice Cooper to Noel Gallagher, including Eric Clapton and Pete Docherty, signed the radios which have already become collectables thanks to their authentic Marshall looks and a volume dial that goes up to 11! A dedicated website was created to promote the auction (www.rockstarradios.com) which was run in conjunction with Planet Rock, Marshall Amplification and Nordoff-Robbins, the UK's leading music therapy charity.

Paul Smith, PURE's general manager says: "PURE is extremely happy to have won the coveted award of Best Manufacturer and especially pleased that the accolade has come from a respected voice of the UK trade. We pride ourselves on providing a good service to the independent retail sector and are delighted that these efforts are recognised with this award." For more information log onto www.pure.com or call 01923 277 488.

About PURE Digital
PURE Digital is the world's leading manufacturer of DAB digital radios, the number one supplier of radios in the UK, and the creator of EVOKE-1XT, the world's most popular DAB radio. A UK business using UK technology, PURE Digital offers the widest range of award-winning DAB radios. PURE Digital is a division of Imagination Technologies Group plc. See www.pure.com.

Vicky Deacon
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
e-mail: vicky.deacon@pure.com

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