PURE LAUNCHES ÉLAN® DX40 DAB / FM PORTABLE RADIO

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Pure Digital – a division of Imagination Technologies (LSE:IMG) – presents the Élan DX40, a modern lightweight portable radio that sounds as good as it looks. The radio will be premiered at the What Hi-Fi Sound and Vision show in London from November 3rd 2006.

Created by the world's leading manufacturer of DAB digital radios, Élan DX40's stylish silver finish holds completely new internal electronics using the very latest components for enhanced functionality and performance – all at an affordable price. This new model replaces the original Élan, the one-time best selling low-cost DAB radio, but adds a host of new features such as textSCAN™, Intellitext™, RDS, USB upgradeability, and support for a rechargeable battery pack.

Élan DX40's textSCAN feature enables users to pause and scroll DAB text, giving them time to note down web addresses or competition phone numbers. Élan DX40 also stores and collates special Intellitext messages* to allow users to view information such as news headlines, sports results, favourite track listings and more at their convenience. Élan DX40 even keeps tracking Intellitext messages when in standby.

In addition to all of these time-saving features, PURE has also made Élan DX40 ChargePAK® ready – the optional ChargePAK charges while connected to the mains, and allows users to listen to their favourite radio stations wherever they want. Élan DX40 provides longer DAB battery life than any previous Élan model.

Other features include 16 presets (DAB or FM); clock and sleep timers; tone or DAB/FM radio alarm; USB upgradeability, to add new features as they become available; and both RDS support for station name display on FM and RDS scrolling text. FM performance has been improved for even better reception.

Élan DX40 is available from October 2006 for just £69.99 (SRP inc. VAT).

With DAB digital radio, users tune in to a station by selecting its name, not a frequency, and then listen in high-quality, digital-quality audio without the hiss, crackle and fade of analogue broadcasts. DAB digital radio provides up to 55 stations in some areas, including BBC radios 1-4, BBC Five Live Sports Extra, BBC7, Classic FM, Virgin, Planet Rock and Oneword. Visit www.pure.com for the list of stations in any postcode area.

Élan DX40 comes with a comprehensive two year warranty.

PURE's service department exists to make sure users enjoy their PURE product. The UK based support team can be reached on +44 (0)1923 277477, e-mail support@pure.com or visit the dedicated support area at www.pure.com.

Editors' Notes
Élan DX40 is powered by the Frontier Chorus FS1010, which incorporates the revolutionary META multi-threaded processor and DAB technologies developed by Imagination Technologies.
*From participating broadcasters

About PURE Digital
PURE Digital is the world's leading manufacturer of DAB digital radios, the number one supplier of portable radios in the UK, and the creator of EVOKE-1XT, the world's most popular DAB radio. A UK business using UK technology, PURE Digital offers the widest range of award-winning DAB radios. PURE Digital is a division of Imagination Technologies Group plc. See www.pure.com.

Press Contact:
Vicky Deacon
PURE Digital
Imagination Technologies
Home Park Estate
Kings Langley
Herts WD4 8LZ e-mail: vicky.deacon@pure.com

tel: +44 (0)1923 260 511
fax: +44 (0)1923 270 188

Sales Contact
pure.sales@pure.com

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