PURE DIGITAL EVOKE-1XT MARSHALL EDITION DAB DIGITAL RADIO

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Evoke-1XT Marshall DAB Radio from PUREPURE Digital – a division of Imagination Technologies (LSE:IMG) – presents the PURE EVOKE-1XT Marshall Edition DAB digital radio, which combines the award winning quality of PURE's EVOKE-1XT radio with the legendary style of Marshall Amplification to deliver the ultimate in rock radio from Planet Rock. The radio will be premiered at the What Hi-Fi Sound and Vision show in London from November 3rd 2006.

The EVOKE-1XT Marshall Edition is the product of three leading British companies: PURE, Marshall Amplification and Planet Rock. The EVOKE-1XT Marshall Edition mixes the legendary style of the world's leading guitar amplifiers, the classic content of the UK's leading rock digital radio station, and PURE's iconic EVOKE-1XT DAB radio.

EVOKE-1XT Marshall Edition is wrapped in black vinyl, just like a Marshall amp, with solid wood construction, brass-effect control panel and a black metallic speaker grille. The fierce red on black display features adjustable brightness and of course the volume dial goes up to 11!

Trevor White, Executive Producer, Planet Rock says: "The EVOKE-1XT Marshall Edition offers a great way of listening to Planet Rock, the UK's classic rock station. This is a national digital radio station for people who want to break free from the daily grind – a spirit that the statement-making EVOKE-1XT Marshall Edition captures brilliantly."

Says Victoria Marshall, Managing Director of Marshall Amplification: "We're excited to bring the Marshall brand to this fast growing segment of consumer electronics. Working with PURE we've created a DAB digital radio that brings iconic Marshall design to a product that all radio listeners can embrace as a stylish statement of their love for music." For max sound quality the EVOKE-1XT Marshall Edition has an integrated full range hi-fi speaker and features a bass reflex port for enhanced bass performance alongside a custom designed 3" drive unit and active-filters to provide a natural 'direct-from-the-studio' sound.

The radio has both a countdown timer (ideal for counting down until it's 'time to rock!') and a radio/tone alarm (an ideal way to wake up to Alice Cooper's breakfast show on Planet Rock). A USB connector allows product updates to be loaded from the Internet so the radio can be kept up to date with any software changes. A headphone socket lets users rock out in private.

EVOKE-1XT Marshall Edition can be upgraded to stereo with the optional XT-1 add-on matching speaker, which is designed to complement the EVOKE-1XT Marshall Edition in every way.

EVOKE-1XT Marshall Edition costs around £99.99 (inc. VAT) and is available from John Lewis, Richer Sounds and selected independent retailers.

EVOKE-1XT Marshall Edition comes with a two-year warranty. The UK based support team can be reached on +44 (0)1923 277477, e-mail support@pure.com or visit the dedicated support area at www.pure.com.

Editor's Notes
Marshall and the Marshall logo are trademarks or registered trademarks of Marshall Amplification plc. Planet Rock and the Planet Rock logo are trademarks or registered trademarks of GCap Media plc.

EVOKE-1XT Marshall Edition is powered by the Frontier Chorus FS1010, which incorporates the revolutionary META multi-threaded processor and DAB technologies developed by Imagination Technologies.

About PURE Digital
PURE Digital is the world's leading manufacturer of DAB digital radios, the number one supplier of portable radios in the UK, and the creator of EVOKE-1XT, the world's most popular DAB radio. A UK business using UK technology, PURE Digital offers the widest range of award-winning DAB radios. PURE Digital is a division of Imagination Technologies Group plc. See www.pure.com.

Press Contact:
Vicky Deacon
PURE Digital
Imagination Technologies
Home Park Estate
Kings Langley
Herts WD4 8LZ e-mail: vicky.deacon@pure.com

tel: +44 (0)1923 260 511
fax: +44 (0)1923 270 188

Sales Contact
pure.sales@pure.com

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