Pure Digital launches Chronos DAB Digital Clock Radio

London, UK, 29th November 2005: PURE Digital – a division of Imagination Technologies (LSE:IMG) – presents the PURE CHRONOS DAB digital clock radio – an advanced radio so cool it almost makes waking up for work a pleasure.

CHRONOS features highly configurable alarms to match listeners' lifestyles. Four alarms can each be set for weekdays, weekends, every day or just as a one-off. A simple interface makes it easy to change these settings at any time.

The large, clear white-on-blue display has a dimmer control and is easy to see at night or in the daytime, even from a distance. The display shows the date and time even in standby and the time is constantly updated from the broadcast signal so users don't have to set it or worry about resetting it when the clocks go forward or back.

CHRONOS will be available from a wide range of retailers for Christmas 2005 for £79.99 (SSP inc. VAT).

With its unique design and anodised aluminium fascia, the CHRONOS DAB digital clock radio adds a dash of style to any bedside. And with DAB digital radio, there's a much wider choice of stations to wake up to – as well as a simple alarm tone if preferred.

CHRONOS' sophisticated bedside features also include an adjustable sleep timer and adjustable snooze. The 'sleep' button switches CHRONOS off automatically after five, 10, 15 or up to 60 minutes. 'Snooze' can also be set for up to 60 minutes for the perfect lie-in.

As well as listening via the quality built-in speaker users can connect headphones for night time listening without disturbing their partner.

CHRONOS' fast autotune locates all available DAB stations and users then simply select stations by name. CHRONOS will list stations alphabetically or in the order users listen to them most. Scrolling text shows additional data such as song titles, artists' names, programme descriptions, news headlines and more.

DAB digital radio provides up to 55 stations in some areas, including BBC Radios 1-4, BBC Radio 5 Live, BBC Radio 5 Live Sports Extra, Classic FM, talkSPORT and Virgin Radio. Popular local stations are also available, such as Heart, Smooth Digital, Capital Radio as well as unique-to-digital stations such as BBC 6 Music, BBC 7, BBC Asian Network, The Arrow, Oneword and Planet Rock. Digital audio-quality provides interference-free sound without the hiss, crackle and fade of traditional FM broadcasts.

CHRONOS is covered by a 2-year warranty. See www.pure.com for stockists or call 01923 277488.

About PURE Digital
PURE Digital is the leading manufacturer of DAB digital radios and the creator of EVOKE-1XT, the world's most popular DAB radio. A UK company using UK technology, PURE Digital offers the widest range of award-winning DAB radios. See www.pure.com.

David Harold
PURE Digital
Imagination Technologies
Home Park Estate
Kings Langley
Herts WD4 8LZ
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
e-mail: david.harold@puredigital.com

Customer Support
Our service department is here to make sure users enjoy their PURE product. Call on +44 (0)1923 277477, e-mail support@pure.com or visit the dedicated support area at www.pure.com