Sir Hossein Yassaie joins Pure as Chairman


Sir Hossein Yassaie joins Pure as Chairman

(Picture caption: Pure’s iconic digital radio, Evoke H4)

London, 15th May, 2017: British digital radio manufacturer, Pure International Limited, has today announced the appointment of Sir Hossein Yassaie as Chairman.

The appointment comes several months after Pure’s sale from former owner, Imagination Technologies Group PLC. Yassaie, the company’s former CEO, played a pivotal role in the creation and development of Pure.

Commenting on his appointment, Sir Hossein Yassaie said: “Since its creation, Pure has been instrumental in the progress of the digital radio markets both in UK and internationally and has become a household brand in the process. I have always valued the passion of its people and the strength of its brand. It is a real privilege to become Chairman of this great British company, and I look forward to working closely with the team and seeing Pure continue to deliver on its strategy for growth.”

Pure’s CEO, Paul Smith commented: “We are delighted that Sir Hossein has accepted the role as Chairman to help guide Pure into its next phase. His unique combination of knowledge of Pure, his wealth of market knowledge and his incredible industry relationships, will help us steer Pure into an exciting new chapter.”


About Pure

As the pioneers of digital radio and the first to fully embrace the technology in 1999, Pure has become the world’s leading digital radio manufacturer, with over five million sold worldwide.

Passionate not just about radio, but quality audio; Pure designs and engineers its radios in its state-of-the art engineering facilities just outside of London.

Benefitting from its heritage of developing award-winning digital radio products for the home and the car; all products are digital tick approved, with industry leading three years warranty as standard.



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