Pure Highway continues on the road of success


 Pure Highway continues on the road of success

Highway 260DBI 

Wins best DAB head unit at Auto Express Product awards 2014

London, 21st May 2014:  Pure announces that its Highway H260DBi in-car digital radio has won ‘Best DAB Head Unit’ in the Auto Express Product Awards 2014. Every Highway that Pure has introduced has won a prestigious Auto Express award with the original Highway in-car digital radio adaptor taking ‘Product of the Year’ in 2008 and the current Highway 300Di adaptor receiving the same award in 2012.

The Highway H260DBi (SRP £149.99) is an advanced in-car stereo that incorporates digital, FM and AM tuners, great audio quality, Bluetooth and iPod/ iPhone and USB connectivity. The awards, which recognise excellence in the accessories and car care sectors, are featured in a special issue of Auto Express on sale May 21st 2014.

Henry Wills, Auto Express consumer writer says: ”We liked the H260DBi as an all-rounder at a great price. The DAB reception was good, and it comes with a host of features you’d expect from a more expensive unit. Namely, it benefits from Bluetooth, which encourages hands free calling as well as wireless music streaming.”

Says Paul Smith, general manager, Pure: “This is another important accolade for Highway. Auto Express is an authority on the automotive industry in the UK and we are thrilled to have impressed them and this high profile endorsement will further raise consumer awareness that they can easily get digital radio in their cars.”

Both Highway H260DBi (SRP £149.99) and Highway H240Di (SRP £129.99) are available exclusively in Halfords stores and from www.halfords.com

For more information, please visit www.pure.com


About Pure

Pure is a world leading consumer electronics manufacturer and leads the way in music streaming and radio systems, multiroom audio and entertainment cloud services with the Pure Connect portal www.pureconnect.com as well as innovating in new areas. Designed and engineered in the UK, all of Pure’s products are manufactured with the environment in mind and at ethically audited facilities. Pure is a division of Imagination Technologies Group plc. See www.pure.com.  


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