Pure celebrates 10th anniversary in Switzerland with a special edition digital radio


Evoke D2 Swiss

London, UK, 8th May 2014: Pure announces the launch of Evoke D2 with Bluetooth - Swiss Edition as it celebrates 10 successful years in the Swiss retail market.

Evoke D2 with Bluetooth - Swiss Edition is a luxury digital and FM radio with Bluetooth that comes in a sleek real wood ‘glacier’ white matt finish. In contrast to the original Evoke D2 with Bluetooth, the knobs feature red rubber rather than grey to complement the iconic Swiss flag across the speaker grill. The sleek design is finished with ‘Swiss Edition’ text in grey on top of the product.

Ralf Reynolds, regional director – central europe Pure, says: ''We are proud to celebrate ten years of success as digital radio market leader in Switzerland and would like to extend thanks to our key partners and DAB+ ambassadors from MCDT*, radio industry partners, to our distributor, Telanor who have made this success possible. As the company that kickstarted digital radio, we have been and continue to be committed to delivering high quality and innovative products into all markets where digital radio is available and Switzerland has been one of the most forward thinking countries in this respect. We look forward to building on these foundations as we grow with a wider product profile over the next ten years!“

Says Beatrice Merlach, CEO of MCDT: „We would like to congratulate Pure on achieving this important ten year milestone and on all the work they have done in Swizterland to champion digital radio. DAB+ is thriving in Switzerland with lots of great content for consumers to enjoy and we’ve come on leaps and bounds with coverage particularly in cars so the future is looking very bright indeed.“

A market-leading and innovative British business, Pure was established as part of Imagination Technologies (one of the world’s top three suppliers of semiconductor intellectual property) to showcase new licensable technology created by Imagination. Now Imagination’s technology is in over 80% of digital radios on the market, while Pure has shipped over 5 million digital radios and become a successful consumer electronics business in its own right.

The efforts made by all parties around digital radio in Switzerland is being supported by consumers with sales of DAB+ digital radio continuing to rise in 2013, bringing the total number of digital radios in use to over 1.5 million. MCDT also report that around 100,000 vehicles in Switzerland can now receive DAB+ radio with leading car manufacturers reporting that DAB+ is now fitted as standard in 30 to 50 percent of all new cars nationwide,.  

Evoke D2 with Bluetooth - Swiss Edition is available in Switzerland now online and in-store exclusively at Brack for a special price of Fr. 159 for a limited period (www.brack.ch). For more information please visit www.pure.com.

Editor’s notes

About Evoke D2 with Bluetooth - Swiss Edition

Benefitting from Pure’s heritage of British design and engineering, Evoke D2 with Bluetooth - Swiss Edition uses highly energy efficient Class-D audio amplification to deliver brilliant sound quality, excellent battery life and low power consumption. Other features include an input for an iPod/ MP3 player, alarm, sleep and snooze timers, 20 presets (10 digital and 10 FM) and a kitchen timer. The radio can also be taken out and about thanks to support for the optional rechargeable B1 battery pack (UVP 55.- Fr), which gives users over 30 hours of portable listening per charge.

* Marketing and Consulting for Digital Broadcasting Technologies

About Pure

Pure is a world leading consumer electronics manufacturer and leads the way in music streaming and radio systems, multiroom audio and entertainment cloud services with the Pure Connect portal www.pureconnect.com as well as innovating in new areas such as the TV set top box market. Designed and engineered in the UK, all of Pure’s products are manufactured with the environment in mind and at ethically audited facilities. Pure is a division of Imagination Technologies Group plc. See www.pure.com.


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