Pure unveils Evoke Mio Spring 2012 collection

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London, UK, 24th May 2012: Pure, the world-leading radio maker, presents a bright new colour collection for its luxurious Evoke Mio digital and FM radio that complements the latest ‘on- trend’ interiors colours.

Evoke Mio now comes in six new colours – rose, paprika, seagrass, pepper, sage and mustard – with a two-tone leather effect finish and matching cream fascia. The ideal kitchen radio, Evoke Mio will look and sound great in any room – whether contemporary or traditional. The new shades are available in addition to the current range of colours – teal, grape, cherry and noir.

Based on the multi award-winning and iconic Evoke-1S, Evoke Mio delivers rich, balanced audio and is packed with features including digital and FM radio and an input for an iPod/ MP3 player. The radio can also be taken out and about thanks to support for the optional E1 ChargePAK (SRP £34.99), which gives the user up to 24 hours of portable listening between charges. Other features include an OLED (Organic LED) display which is crystal-clear from any angle and has both manual and automatic brightness controls; pause and control of scrolling text; an alarm, kitchen timer and 30 presets.

The new Evoke Mio colour collection will be available at £129.99 (SRP) from June 2012 from all good stockists. Please visit www.pure.com or call 0845 1489001 for more information.

About Pure
Pure is the world’s leading manufacturer of wireless music and radio systems, the world’s leading supplier of digital radios, and the creator of the Evoke-1S, the world’s most popular and iconic digital radio. Pure leads the way in wireless music systems and cloud services with the Pure Lounge portal (www.thelounge.com). Pure radios support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. Designed and engineered in the UK, all of Pure’s products are manufactured with the environment in mind and at ethically audited facilities. Pure is a division of Imagination Technologies Group plc. See www.pure.com.

Contact:
Vicky Hewlett tel +44 (0)1923 260 511
Pure e-mail: Vicky.hewlett@pure.com
Imagination Technologies
Home Park Estate
Kings Langley
Herts WD4 8LZ

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