PURE Sensia Voted Best Designed Radio at Grand Designs Live


London, UK 20th May 2010: Sensia, PURE's 'radio for the Facebook generation' has been voted 'best designed radio' by visitors to this year's Grand Design Live show, which took place between the 1st and 9th of May 2010 at London's Excel exhibition centre.

Over 170 votes were received and Sensia clearly took the top spot with 68% of the vote. PURE's EVOKE-1S and ONE Mini followed in second and third place.

Entrants were particularly impressed with Sensia's unique shape, eye-catching colour variants and innovative features, describing it as "a radio for tomorrow, today" with an "exciting and modern interface" and "modern and stylish looks which match the technology."

Says Colin Crawford, PURE's director of marketing: "We work hard to ensure that our designs are both innovative and ground-breaking while looking fantastic in the home, and we are delighted that this attention to detail is appreciated by the discerning visitors to Grand Design Live".

PURE's Sensia was displayed and available to purchase on independent retailer Chew & Osborne's stand at the show, along with a number of other PURE products.

Says Nick Osborne, owner of Chew & Osborne Ltd: "PURE's Sensia was our top selling radio at Grand Designs Live which reinforces the results of this vote and shows that Grand Designs visitors like to spend their money on well designed products."

The PURE Sensia (SRP £249.99) is a portable digital, FM and internet radio with a large colour touchscreen. A revolutionary internet-connected digital audio system, Sensia provides a unique way to enjoy internet radio content and podcasts, digital radio and FM stations plus the user's music collection via Wi-Fi, online apps and unique broadcast material.

For more information, please visit www.pure.com or call +44 (0) 845 1489001.

About PURE
PURE is the world's leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world's most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal (www.thelounge.com). Designed and engineered in the UK, all of PURE's products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See www.pure.com

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