PURE Launches World's First "Works with iPhone" DAB Micro System


London, UK 18th May 2009: PURE, the world's leading digital radio manufacturer presents the world's first "Works with iPhone" DAB micro system - the Sirocco 150 - a fully featured DAB/ FM digital sound system with CD, SD, USB and iPod dock. Part of Apple's "Made for iPod" and "Works with iPhone" programmes, the Sirocco 150 unlike many of its rivals has been designed to connect specifically to iPod and iPhone and has been certified to meet Apple performance standards.

The compact and stylish Sirocco 150 (SRP £149.99) comes with a matching black and silver iPod dock that charges the iPod/ iPhone while docked. The fully featured remote control can also control the iPod or iPhone and iPod track names are shown on the Sirocco's easy to read LCD display.

A complete digital sound system, Sirocco 150 enables playback of MP3/ WMA files from portable USB flash memory drives, SD memory cards and CDs. The system produces 25 Watts RMS of class-leading audio. Its speakers have treated 4" mid-bass drivers, 1.5" tweeters and custom tuned crossovers for crisp treble, clear mid-tones and rich bass.

Says Colin Crawford, director of marketing, PURE: "We are delighted to be bringing out the first fully Apple certified "Work's with iPhone" DAB micro system; there has been huge interest and take up of iPhone and the market for micro hi-fi with DAB is growing. The Sirocco 150 provides the integrated iPod functionality and compatibility that consumers are increasingly looking for and all this at a highly competitive price point."

Other features include a sleep timer and an alarm that allows the user to wake up to DAB or FM radio or a simple tone, a stereo headphone socket and an input located on the front of the system for connecting other MP3 players or music sources.

Sirocco 150 is part of EcoPlus™, a statement of PURE's ethical philosophy and ongoing commitment to looking after the environment. PURE products are designed to minimise their environmental impact and manufactured in ethically approved facilities. All PURE products have reduced power consumption in operation and standby, use recycled packaging materials, have the smallest possible packaging and components selected to minimise environmental impact.

Sirocco 150 is available from June at just £149.99 (SRP inc. VAT) from all good stockists.

For more information, please log onto www.pure.com or call 0845 1489001.

About PURE
PURE is the world's leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world's most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal (www.thelounge.com). Designed and engineered in the UK, all of PURE's products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See www.pure.com

Contact PURE Digital:
Vicky Deacon
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
e-mail: vicky.deacon@pure.com

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