PURE Digital EVOKE-1XT Prestige DAB Digital Radios

London, UK, 25th May 2006: PURE Digital – a division of Imagination Technologies (LSE:IMG) – presents the new range of PURE EVOKE-1XT Prestige DAB digital radios, an exclusive luxury edition of the market-leading DAB radio.

PURE's Prestige radios, which are exclusively available from independent retailers and department stores, have proven themselves the ultimate radio for the discerning listener. As a result PURE is launching a new range of Prestige Edition radios – including FM support and a range of new wood finishes – based on its award-winning EVOKE-1XT model.

PURE Prestige Editions are designed for radio listeners who appreciate the finer things in life. Hand-crafted from high-quality materials, PURE Prestige Editions are elegant and perfectly proportioned, with multiple finishes to match the finest interior décor. The EVOKE-1XT Prestige Edition combines craftsmanship, design and technology to create a uniquely refined, luxurious radio with an air of exclusivity.

EVOKE-1XT Prestige radios receive not only DAB digital radio broadcasts, but also FM with RDS. Even considered solely as a high quality FM receiver the EVOKE-1XT Prestige is the ideal choice for radio lovers, beating the sound and reception of other luxury FM radios. With the added benefits of DAB digital radio too – including wider station choice and 'hiss-free' reception – the EVOKE-1XT Prestige is the only choice listeners need to consider.

The EVOKE-1XT Prestige is available in Bird's Eye Maple, Burnt Redwood and Piano Black finishes, all in a high-gloss lacquered coat. These new finishes are created using more intensive manufacturing processes to create a radio of perfect style as well as perfect sound. EVOKE-1XT Prestige radios are exclusively available from PURE Digital's network of independent dealers and selected department stores.

Colin Crawford, director of product marketing, PURE Digital, says: "The original EVOKE-1 revolutionized radio and quickly became a design classic. Now this classic DAB radio has evolved into the ultimate high-class radio, the EVOKE-1XT Prestige. PURE's Prestige Editions have been specifically designed for radio listeners who appreciate the finer things in life. With vintage looks and modern lines, our PURE Prestige radios are set to be timeless classics that owners will enjoy for years."

The EVOKE-1XT was voted Best Portable Radio in the UK's What Hi-Fi Sound and Vision Awards 2005.

EVOKE-1XT Prestige has easy-to-use DAB features such as station selection by name and scrolling text showing song titles, artist information, news updates and sports results. The stylish radio features radius-edged veneered casework and a large, clear white-on-blue display. This great looking package is completed with a handy clock display, a tone/radio alarm and a kitchen timer. Its class-leading audio performance is delivered via a custom-designed speaker and active filters.

EVOKE-1XT Prestige will be available from summer 2006 for £119.99 / €199.99.

The mains powered EVOKE-1XT Prestige features six station presets, a high performance speaker, a headphone socket and stereo line-out for recording. The cabinet is bass ported for a richer more natural sound. Whether it's enhancements to the DAB standard or new features from PURE, the USB connector enables users to update their EVOKE-1XT Prestige from www.pure.com/support to get the latest software improvements.

The EVOKE-1XT Prestige is a stand-alone DAB radio. Its gently contoured prestige finish casework surrounds a pearlescent white front with silver grille and control panel with scrolling cool-blue LCD text display, station selection and volume knobs and button controls for presets, display-settings, power and auto-tuning.

EVOKE-1XT Prestige has an integrated full range hi-fi speaker and features a bass reflex port for enhanced bass performance. Custom designed 3" drive unit and active-filters to provide a natural 'direct-from-the-studio' sound. EVOKE-1XT Prestige can be upgraded to stereo with optional add-on matching XT-1 speakers.

EVOKE-1XT Prestige also adds several enhanced features specifically for international users, including: Tri-band reception (Band III and L-band DAB1 and FM with RDS) and support for a wide selection of European languages.

Other key product features include: high sensitivity RF tuner module; three levels of Dynamic Range Control; user-selectable service ordering; telescopic aerial / connector for external aerial.

EVOKE-1XT Prestige is a mains powered portable DAB digital radio and is supplied with a mains power adaptor and removable telescopic aerial. The product is covered by a 2-year warranty.

Editors' Notes
1 Not suitable for reception in Canada. EVOKE-1XT is powered by the Frontier Chorus FS1010, which incorporates the revolutionary META multi-threaded processor and DAB technologies developed by Imagination Technologies' Metagence and Ensigma divisions.