PURE DAB Digital Radios Keep Fans Up on the Scores During the Summer of Sport

London, UK, 23rd May 2006: PURE Digital, a world leader in DAB digital radio is helping sport fans get their fill of all this summer's big events with its range of award-winning DAB and FM portable radios.

In this summer of sport, fans are going to face some tough decisions. Do they choose the 2006 FIFA World Cup™ final or Wimbledon final? Do they spend the day on the beach or watching the match in the pub? Now sports fans can be sure of not missing a game and still getting outdoors with PURE Digital's range of affordable DAB and FM portable radios -- which are sure to be the sport fan's best friend this summer.

Whether it's classy commentary on BBC Five Live or ribald banter on talkSPORT, DAB digital radio lets fans catch the action in crystal clear digital quality sound. What's more, DAB also provides a completely new BBC radio station - Five Live Sports Extra - which delivers commentary and opinion on cricket, tennis, alternative football venues and much more. talkSPORT, an official licensed broadcaster of the 2006 FIFA World Cup, and PURE have even teamed up to bring out the brilliant PURE ONE talkSPORT Edition just in time for the start of the summer sports. With ONE, fans can keep in touch with the daily goings on in all their favourite sports – even in the office.

Colin Crawford, director of product marketing, PURE Digital, says: "Sport is a key driver of consumer electronics uptake this year as fans gear up to get the best coverage of all the events. DAB digital radio will be crucial for catching all the details on the big football, cricket and tennis events and radio provides a wealth of extra commentary and analysis too. A great summer for sport starts now, with the PURE ONE and our extended family of DAB digital radios."

Kevin Bird, business development director, talkSPORT, says: "talkSPORT is an official licensed broadcaster of the 2006 FIFA World Cup™ in Germany. For the first time in the station's history, talkSPORT will be broadcasting live commentary on all 64 games from kick-off on June 9th to the finals on July 9th. talkSPORT listeners are as loyal to us as to their teams and we're proud to be able to bring to them our first DAB radio – a brilliant gadget developed with PURE. talkSPORT is first for sports coverage, and now we're also first to take advantage of the great features of DAB to bring our listeners not only great coverage in digital of all the top events, but also Intellitext™, which puts the latest sport information and more at their fingertips."

A UK company using UK technology, PURE Digital has become the leader in DAB digital radio. PURE's range has something for every kind of sports fan: the rugged and waterproof Oasis is ideal for the garden or building site; for slipping into the pocket or bag there's the handheld PocketDAB 1000 and PocketDAB 2000; on the move, at home or outdoors, the battery powered EVOKE-3, EVOKE-2XT, Élan and ONE portables will keep listeners in tune; at home the EVOKE-1XT portable is perfect for the living room and kitchen; or for the bedside there's Chronos, TEMPUS-1XT and SONUS-1XT.

PURE's new ONE radio (£49.99) is mains and battery powered so users can listen wherever the fancy takes them. Plus, it's got a couple of really clever innovations: textSCAN™ let's users pause and control the scrolling DAB text, so they can note down those sports results at leisure; Intellitext™ goes one step further by storing the text messages in a structured way so that listeners can review the latest news, results, headlines and more at their convenience*. talkSPORT is the first broadcaster to support Intellitext™ in its broadcasts.

Fans needn't miss out just because they can't listen live either. So long as they can avoid hearing the score the timer recording functions on PURE's Bug and EVOKE-3 radios will come to the rescue! If they want to relive a goal or crucial moment again many of PURE's models, including PocketDAB 2000, Legato, DMX-50, Bug and EVOKE-3, are equipped with ReVu™ which enable the user to pause and rewind live radio.

The full PURE range can be seen at www.pure.com.

Editors' Notes
PURE Digital radios are powered by the Frontier Chorus FS1010, which incorporates the revolutionary META multi-threaded processor and DAB technologies developed by Imagination Technologies.

*From participating broadcasters