VideoLogic Launches Marketing Offensive: Announces Retail Agreement With Electronics Boutique And Special Apocalypse 3D Promotion

SAN BRUNO, Calif.--May 20, 1997--VideoLogic, one of the world's leading makers of computer graphics and 3D hardware, today announced it is launching a new marketing campaign that includes a retail agreement with Electronics Boutique, the nation's largest, mall-based retailer of computer software and electronic games, and Imagine Publishing, the publisher of leading game magazines including PC Gamer, Boot and Next Generation.

Electronics Boutique, with more than 550 stores in leading shopping malls throughout the U.S. and abroad, will begin selling products from VideoLogic's award-winning Apocalypse and GrafixStar product lines this month at all EB and Waldensoftware locations in the U.S. To help kick-off this agreement, VideoLogic is sponsoring a contest with Electronic Boutique, NEC and Imagine Publishing that will award contestants with 25 Apocalypse 3D game packs, as well as several complete PC systems designed for high-end computer gaming.

"This new retail agreement with Electronics Boutique and the kick-off of the Apocalypse 3D promotion marks the beginning of an aggressive new channel marketing campaign for VideoLogic," said Kevin Dale, vice president of sales and marketing for VideoLogic Multimedia Systems. "We plan to bring our leading-edge 2D and 3D PC graphics products to a much larger audience than ever before."

Under terms of the agreement, Electronics Boutique will sell both the GrafixStar 550 and the Apocalypse 3D. The GrafixStar 550, with a special introductory price of $99.99, is a 2D/3D accelerator board based on the critically-acclaimed Laguna 3D controller from Cirrus Logic.

The hot new $189.99 Apocalypse 3D game pack includes a PowerVR-based 3D accelerator card and specially-optimized PowerVR game titles, including Ultim@te Race from Kalisto and MechWarrior 2 from Activision. PowerVR, jointly developed by NEC Electronics and VideoLogic's Technology Division, provides users with high-end 3D graphics acceleration for arcade-level gaming on a PC.

"This agreement provides us with products for two important segments of the market," said Cory Hodge, buyer at Electronics Boutique. "For serious gamers PowerVR is a leading contender in the 3D accelerator market, while the GrafixStar line provides excellent performance at a tremendous value."Contest Information

Information about the Apocalypse 3D Contest can be found at all Electronics Boutique/Waldensoftware locations and in current issues of Imagine publications, including PC Gamer and Boot Magazine. Information can also be found online at PowerVR Web site (

About Electronics Boutique

Electronics Boutique is the nation's leading specialty retailer of computer software, accessories, and video game systems with corporate offices in the western suburbs of Philadelphia. EB stores offer over 2,000 different software titles and a wide variety of brand name and private label accessories.

Now over 550 stores strong, Electronics Boutique has locations throughout the United States, Canada, Puerto Rico, Ireland, the United Kingdom, and Korea. Beginning this summer EB will be opening stores in Australia as well. EB recently expanded its line of stores to include Brandywine Sports Collectibles, a specialty retailer of sports memorabilia and collectible merchandise, and Stop N Save Software, a freestanding 5,000-square-foot store positioned as a low margin, low price, high volume warehouse type operation.

VideoLogic can be contacted via its web site at, or its no-cost fax back service at (800) 203-8587.

Editor's Note: Photography is available upon request. Pease contact Steve Sylvia at (415) 928-8295 or via e-mail at

Press Contacts

Sylvia Communic@tions, Steve Sylvia, (415) 928-8295, or Nancy Reuscher, 415/331-7218,

Kevin Dale, 011-44-1923-260511,

Electronics Boutique, Karen Pless, 610/429-5710.