Get ready for British Summer Time with the Pure Siesta Mi Series 2

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London, UK 22nd March 2012: Pure, the world-leading maker of wireless music and radio systems, presents Siesta Mi Series 2, an updated and improved version of Siesta Mi*, that delivers an affordable and user-friendly way to wake up to digital radio and a stress-free transition to British Summer Time thanks to automatic time adjustment.

Siesta Mi Series 2 (SRP £39.99) has been updated with more advanced alarm features and an improved display and is the first product to showcase Pure’s colourful new look, which was announced at the recent Consumer Electronics Show to celebrate Pure’s tenth anniversary. All new Pure products will come with fresh, colourful and attractive packaging and will feature the company’s new logo.

Siesta Mi Series 2 now includes two dedicated keys for programmable alarms which can be set to wake the user to digital radio, FM or a tone and have adjustable day settings (weekend, weekday, etc.) The alarm now rises smoothly to the volume level set by the user and there is a large snooze button and a sleep timer that fades the radio to mute. The large, backlit LCD display is clear and easy to read at night and comes with an improved viewing angle and a light sensor that automatically adjusts to suit the light levels of the room.

Siesta Mi Series 2 has also been engineered to provide surprisingly punchy audio quality and volume for such a compact product. Other features include FM, 16 presets, a headphone socket and a USB socket for future updates.

Siesta Mi Series 2 comes in black and white at an SRP of £39.99 and is available from all good stockists.

For more information, please visit www.pure.com or call +44 (0) 845 1489001.

Editor’s Notes
*Mi is pronounced ‘Me’, as in ‘Do-Re-Mi’.

Siesta Mi Series 2 is part of EcoPlus™, Pure’s ethical philosophy and ongoing commitment to look after the environment. All Pure products are designed to minimise their environmental impact and manufactured in ethically approved facilities. They have reduced power consumption in operation and standby, use recycled packaging materials, have the smallest possible packaging and components selected to minimise environmental impact.

About Pure
Pure is the world’s leading manufacturer of wireless music and radio systems, the world’s leading supplier of digital radios, and the creator of the Evoke-1S, the world’s most popular and iconic digital radio. Pure leads the way in wireless music systems and cloud services with the Pure Lounge portal (www.thelounge.com). Pure radios support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. Designed and engineered in the UK, all of Pure’s products are assembled with the environment in mind and at ethically audited facilities. Pure is part of the Imagination Technologies Group. See www.pure.com.

Contact:
Vicky Hewlett tel +44 (0)1923 260 511
Pure e-mail: Vicky.hewlett@pure.com
Imagination Technologies
Home Park Estate
Kings Langley
Herts WD4 8LZ

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