London 5th March 2010: A poll of over 2000 PURE Siesta Flow users has shown that birdsong is the most popular alarm tone after the traditional beep. More than double the amount of people chose birdsong to wake up to than any of the other 365 sounds you could choose from. Church bells, balloon squeak, WWI siren and chimes also made the top five alarm tones while violin screech and kettle whistle were among the least selected sounds.

The RSPB's Bryan Bland says: "We are not surprised that birdsong has topped the poll of most popular alarm tones, we love our garden birds in the UK and having it as a wake up call is a great way of bringing the outside in. Songs of familiar birds from your garden are extremely relaxing and a gentle, cheerful and positive way to ease into the day."

Says Colin Crawford, PURE's director of marketing: "Since the extremely popular digital radio birdsong channel went off-air, we've been filling the gap by offering birdsong as an ambient PURE sound to fall asleep to via our digital-and-internet-connected radios. The news that birdsong is the most popular alarm tone on Siesta Flow is not surprising and reinforces how popular birdsong is with our customers."

Siesta Flow, with an SRP of just £99.99, is PURE's most affordable digital and internet-connected radio to date. A stylish way to wake up to a world of internet radio, digital radio or FM, Siesta Flow also provides access to 365 different alarm tones, one for every day of the year. Despite its compact size, Siesta Flow is packed with useful bedside features including a large auto-dimming display, sleep and snooze timers, touch sensitive controls, four quick-set alarms with dedicated buttons and a handy PowerPort for USB accessories.

Also available on all of PURE's digital and internet-connected radios is a unique selection of over eighty PURE Sounds to help relax the user to sleep and these include six different kinds of birdsong.

To access the sound files of the most popular PURE radio alarm tones visit www.pure.com/siestaflow (audio files are provided by Audio Network PLC).

For more information, please visit www.pure.com, www.thelounge.com or call +44 (0) 845 1489001

About PURE
PURE is the world's leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world's most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal (www.thelounge.com). Designed and engineered in the UK, all of PURE's products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See www.pure.com.

Press Contact:
Vicky Deacon
Home Park Estate
Kings Langley
Herts WD4 8LZ
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
e-mail: Vicky.deacon@pure.com