London 5th March 2010: A poll of over 2000 PURE Siesta Flow users has shown that birdsong is the most popular alarm tone after the traditional beep. More than double the amount of people chose birdsong to wake up to than any of the other 365 sounds you could choose from. Church bells, balloon squeak, WWI siren and chimes also made the top five alarm tones while violin screech and kettle whistle were among the least selected sounds.

London 2nd March 2010 – The world's first plug and play in-car digital radio, the PURE Highway, is to benefit from on-air promotion worth £200,000 in the months leading up to 2010's summer of sport as part of a co-marketing campaign with a portfolio of stations including Absolute Radio, talkSPORT, Planet Rock and Classic FM.