To celebrate the launch of PURE Highway, the easiest and most affordable way to listen to Planet Rock in your car, award-winning DAB station Planet Rock and PURE Digital have conducted a poll to establish the top forty rock driving tunes of all time.

The poll received over 11000 entries with Planet Rock listeners voting Radar Love by Golden Earring to the number one spot. Born to be Wild by Steppenwolf and Highway Star by Deep Purple took the number two and three position.

  1. Radar Love - Golden Earring
  2. Born to be wild - Steppenwolf
  3. Highway Star - Deep Purple
  4. Bat out of hell - Meatloaf
  5. Highway to Hell - ACDC
  6. Freebird - Lynyrd Skynyrd
  7. More than a feeling - Boston
  8. Born to run - Bruce Springsteen
  9. Speed King - Deep Purple
  10. Ace of Spades - Motorhead

Listeners can tune in to the Gold Sony award-winning DAB Digital Station Planet Rock to hear the countdown of the 'Top 40 rock driving tunes of all time' this bank holiday Monday 24th March from 1pm-6pm.

PURE's Highway is a complete adaptor solution for the car that allows the user to listen to DAB digital radio on the car's existing FM audio system. Highway comes with 'one-touch' tuning to Planet Rock.

Extremely easy to fit, Highway is powered from the cigarette lighter socket and attached to the windscreen with a supplied flexible mount, just like a portable satellite navigation system. It is also possible to connect an iPod or MP3 player and listen to favourite tracks through the car stereo. Highway is available from all good stockists at £69.99 (SRP).

Editor's notes

The poll was compiled by listeners of Gold Sony award-winning Digital Terrestrial Station of the Year Planet Rock and its website, www.planetrock.com.

Planet Rock is available across the UK on DAB Digital Radio, Sky Channel 0110, cable channel 924 and Online at www.planetrock.com.

About PURE Digital
PURE Digital is the world's leading manufacturer of DAB digital radios, the number one supplier of radios in the UK, and the creator of EVOKE-1XT, the world's most popular DAB radio. A UK business using UK technology, PURE Digital offers the widest range of award-winning DAB radios. PURE Digital is a division of Imagination Technologies Group plc. See www.pure.com.


Jon Norman at Planet Rock on 020 7054 8299 or jon@planetrock.com

Vicky Deacon at PURE on 01923 277531 or vicky.deacon@pure.com