AVOID CLOCK CHANGE NIGHTMARES WITH A DAB DIGITAL CLOCK RADIO BY PURE

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PURE Digital – the UK's leading manufacturer of radios – is ready to help the country get ready for British Summer Time with its range of DAB digital clock radios, which will make sure no one oversleeps for work when the clocks go forward.

These DAB digital clock radios will automatically move forward an hour on March 25th ensuring a smooth transition into the new time zone.

Many people routinely forget about the clocks changing, or just worry about getting up at the wrong time as a result of the change. With PURE's CHRONOS, CHRONOS CD, TEMPUS-1XT and SONUS-1XT clock radios it's safe to forget about BST; the radios will catch the change anyway since these models include a clock which is automatically set to the right time by the radio signal.

CHRONOS CD is an elegant, compact, DAB/CD clock radio, which delivers superb digital-quality audio from its stereo speakers. Extremely easy to use, there are four completely independent alarms, which can be set for weekdays, weekends, daily or as one offs – each with the choice of waking up to either DAB digital radio, FM, CD, MP3 CD or a simple alarm tone.

The stylish CHRONOS has a unique, triangular, design with anodised aluminium fascia and large, clear display. Again there are four independent alarms and the user can choose to wake up to the wide choice of stations available on DAB digital radio or an alarm tone.

Based on the iconic design of the best-selling EVOKE-1, the TEMPUS-1XT and SONUS-1XT digital clock radios include a range of sophisticated features. TEMPUS-1XT benefits from three flexible alarms, a sleep timer and programmable alarm that enables the user to fall asleep listening to one station and wake up to a different one. The touch-sensitive SnoozeHandle® means that when the alarm goes off a simple touch on the handle sets the alarm to snooze or, at other times, illuminates the full-screen clock for easy night-time viewing.

SONUS-1XT is the world's first DAB radio with voice feedback. The innovative IVOX™ voice feedback technology makes the radio more accessible to blind and partially sighted listeners. Tap the SnoozeHandle once and hear in clear, human tones. Tap it twice to hear your alarm settings confirmed.

CHRONOS and CHRONOS CD are currently available at £69.99 and £99.99 while the TEMPUS-1XT and SONUS-1XT can be found at £99.99 and £109.99 at major retailers and independent hi-fi dealers nationwide. For more information, please visit www.pure.com or call +44 (0)1923 277488.

About PURE Digital
PURE Digital is the world's leading manufacturer of DAB digital radios, the number one supplier of portable radios in the UK, and the creator of EVOKE-1XT, the world's most popular DAB radio. A UK business using UK technology, PURE Digital offers the widest range of award-winning DAB radios. PURE Digital is a division of Imagination Technologies Group plc. See www.pure.com.

Press Contact:
Vicky Deacon
PURE Digital
Imagination Technologies
Home Park Estate
Kings Langley
Herts WD4 8LZ
e-mail: vicky.deacon@pure.com

tel: +44 (0)1923 260 511
fax: +44 (0)1923 270 188

Sales Contact
pure.sales@pure.com

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