VideoLogic and Cirrus Logic Kick-Off Super Incredible $99 Grafixstar 550 Promotion

SAN BRUNO, CALIF. (March 31, 1997) VideoLogic, one of the world's leading makers of computer graphics and 3D hardware, today announced it has joined forces with Cirrus Logic to introduce its new GrafixStar 550 multimedia accelerator card for a special introductory MSRP of only $99. Based on Cirrus Logic's hot new GD 5464 Laguna3D graphics chip, and combined with VideoLogic's award-winning GrafixMAX driver technology, the GrafixStar 550 delivers up to 35 percent better performance and is priced more than 50 percent below competitive products.

"The GrafixStar 550 opens a new era in the accelerator board market," said Jordan Watters, vice president of sales and marketing for VideoLogic, Inc. "This is the first Laguna board that combines Cirrus Logic's latest graphics chip technology with VideoLogic's unmatched GrafixMAX drivers and SmartTools utilities and we've done it at a very aggressive price point."

Designed for home multimedia and PC gaming, where today's content requires enhanced graphics performance, the GrafixStar 550 delivers incredible 2D graphics, stunning 3D capability and built-in video acceleration at a special introductory price that shatters the $100 price barrier. It is available now for OEMs and will begin retail shipping in April.

"In both games and multimedia titles, 3D content is now becoming the norm rather than the exception, and PC users need 3D hardware technology to be able to experience this vastly improved medium," said Watters. "Current graphics cards based on integrated 2D/3D controllers are failing to meet end user expectations for price and performance. The GrafixStar 550 is designed to exceed those expectations with both low cost and impressive 2D/3D performance."

The GrafixStar 550 is one of the first 2D/3D graphics cards to incorporate super fast Rambus (RDRAM) memory technology and ships with either 2 MB or 4 MB of RDRAM. The GrafixStar 550 2 MB will have an MSRP of $79, while the 4 MB version will retail for $99. Both retail versions will ship with a special CD-ROM game sampler pack of popular D3D games.

"We're excited to see a company like VideoLogic, with its history of developing award-winning graphics cards, and with a growing presence in the U.S. market, adopt our Laguna3D technology," said Art Swift, vice president of marketing for Cirrus Logic.

The GrafixStar 550 is a Windows 95 Plug-and-Play PCI accelerator card, comes with built-in video acceleration and supports up to 16.7 million colors, resolutions of up to 1600 x 1200, and a maximum refresh rate of 150Hz.

The GD 5464 Laguna3D processor is a powerful graphics engine, which performs 3D rendering functions, including Cirrus Logic's TextureJet 99 architecture for advanced texture mapping. It is designed to give a near photorealistic feel to 3D interactive entertainment. This is achieved by increasing the number of polygons that can be used in a frame, which enables much greater 3D graphics detail to be included in a video game, and the handling of far more sophisticated texture maps.GrafixMAX and D3D Drivers

VideoLogic optimizes graphics performance for the GrafixStar 550 using its custom designed GrafixMAX driver technology, which produces an increase in Windows 95 performance of up to 35 percent. Both the retail and OEM versions of the GrafixStar 550 also come with Microsoft Direct3D drivers compliant to Direct X 3.0.

Free Prolab Software Bundle

As part of the GrafixStar 550 retail customer pack, VideoLogic is bundling over $300 of Prolab multimedia software, free of charge. The Prolab software package consists of three software titles, including Image Folio, VideoWork and MediaScope. Image Folio is a multimedia image processing application that allows you to edit, re-shape and color images, with full twain capability for scanner interface. VideoWork is a video capturing, editing and playback application that can manipulate and compress multiple video formats. Using over 150 transition effects and a wide range of video and audio special effects, VideoWork produces professional customized video on your PC. MediaScope is a three-in-one on-screen multimedia CD player that gives the PC user an easy to use and visual interface for playing Media CDs, Music CDs and MPEG CDs.

Product Information, Support and OEM Pricing

The GrafixStar 550 comes with a five-year warranty and is supplied with software drivers supporting Windows 3.11, Windows 95, Windows NT and IBM OS/2.

All VideoLogic products come with 24-hour online support. The company may also be reached through its site on the World Wide Web at or through its no-cost fax back service at (800) 203-8587.

VideoLogic products are available through computer retailers, resellers and directly from VideoLogic at (800) 578-5644. For OEM pricing of the GrafixStar product line, contact Jordan Watters at (415) 875-0606

About Cirrus Logic

Cirrus Logic is a leading manufacturer of advanced integrated circuits for the desktop and portable computing, telecommunications and consumer electronics markets. The company applies its system-level expertise in analog and digital design to innovate highly integrated, software-rich solutions. Cirrus Logic's broad portfolio of products and technologies focus on multimedia, communications and mass storage. Information about Cirrus Logic may be accessed on the Web at or via fax-on-demand at (800) 359-6414.

EDITOR'S NOTE: Photography is available upon request and products are available for review. Please contact Steve Sylvia at (415) 928-8295 or via e-mail at

Press Contacts: Steve Sylvia, (415) 928-8295 or and Jordan Watters, (415) 635-0243 or

VideoLogic, GrafixStar and GrafixMAX are trademarks of VideoLogic, Inc. Laguna3D is a trademark of Cirrus Logic. All other trademarks are the properties of their respective companies.