Pure launches Evoke D2 by Rob Ryan

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Iconic digital radio features bespoke design by fine artist, Rob Ryan

Evoke RR

London, 12th May, 2014: Pure presents Evoke D2 by Rob Ryan (SRP £119.99). The luxurious digital and FM portable radio with Bluetooth features a bespoke design by fine artist, Rob Ryan and will be available exclusively through John Lewis and Rob Ryan’s store Ryantown from next week.

An internationally renowned artist, Rob Ryan’s intricate papercut style can be found applied across a variety of products including ceramics, textiles, homewares and jewellery. His work often consists of whimsical figures paired with sentimental, grave, honest and occasionally humorous pieces of writing which are often autobiographical.

The design, which Rob created especially for the Pure Evoke D2 features his signature visual poetry printed in blue on white. Rob created a story around the radio which adorns the sides; ‘Listen to the world’ is about a musical journey:

“Drifting in the air on its journey up hills and around corners, through buildings and across deserts and even through your body……Words and sounds to soothe your heart, make you dance and smile and fill you with its warmth! Listen to the world!”

Says Rob Ryan: “Ok, “Listen to the World”. This is why I chose to write this on Pure’s iconic Evoke D2 digital radio, to me – this small box has incredible powers, through it you have the possibility of hearing every single person in the world, every single sound the world makes. How mind shatteringly incredible is that! And Listen, but Listen & learn, Listen & laugh, Listen & Dance. On the original BBC coat of arms is the inscription ‘Nation shall speak peace unto nation’, a phrase that has been dropped in place of corporate logos. How else but by listening to other people can you begin to understand them?’      

"We are excited to once again be the exclusive retailer for the latest designer collaboration with Pure. The new radio by Rob Ryan is beautiful and unique, telling a thought provoking story that we expect our customers to love, as well as incorporating all the great technology and quality you would expect from Pure and John Lewis." - Adam Brown, buyer for audio and gaming at John Lewis.

Says Nick Hucker, Pure’s sales and marketing director: “We are extremely pleased to be working with such a creative artist and think Rob Ryan’s work is a perfect match for our Evoke D2 digital radio. We look forward to continuing this partnership with more products featuring Rob’s distinct artwork in the future. We know that our customers love it when we work with designers and this new radio is part of our focus on bringing fashion and customisation to our products.”

Benefitting from Pure’s heritage of British design and engineering, Evoke D2 by Rob Ryan uses highly energy efficient Class-D audio amplification to deliver the best possible sound quality, excellent battery life and low power consumption. The Evoke D2 by Rob Ryan, along with all Pure’s current range of radios for the home and the car, has been approved to carry the Digital Radio tick mark, which has been devised to give consumers confidence that they are purchasing a radio that is ‘future ready’.

Leading edge features include digital and FM radio, Bluetooth for wireless streaming, an input for an iPod/ MP3 player, alarm, sleep and snooze timers, 20 presets (10 digital and 10 FM) and a kitchen timer. The radio can also be taken out and about thanks to support for the optional rechargeable B1 battery pack (SRP £27.99), which gives users over 30 hours of portable listening per charge.

The Evoke D2 by Rob Ryan will be available exclusively from John Lewis and Rob Ryan’s store Ryantown, Columbia Road from next week. For more information, please visit www.pure.com  

About John Lewis 
John Lewis operates 42 John Lewis shops across the UK (31 department stores, ten John Lewis at home and a shop at Heathrow Terminal 2) as well as johnlewis.com. It is part of the John Lewis Partnership, the UK's largest example of worker co-ownership where all 91,000 staff are Partners in the business. John Lewis, 'Multichannel Retailer of the Year 2014' ¹ , 'Best Overall Retailer' ² and 'Best Retailer 2013' ³, typically stocks more than 350,000 separate lines in its department stores across fashion, home and technology. Johnlewis.com stocks over 250,000 products, and is consistently ranked one of the top online shopping destinations in the UK. John Lewis Insurance offers a range of comprehensive insurance products - home, car, wedding and event, travel and pet insurance and life cover - delivering the values of expertise, trust and customer service expected from the John Lewis brand.

¹ Oracle Retail Week Awards 2014
² Verdict Consumer Satisfaction Awards 2014
³ Which? Awards 2013

Customer Enquires

Readers can call John Lewis on 08456 049 049 or visit www.johnlewis.com  

About Pure

Pure is a world leading consumer electronics manufacturer and leads the way in music streaming and radio systems, multiroom audio and entertainment cloud services with the Pure Connect portal www.pureconnect.com as well as innovating in new areas. Designed and engineered in the UK, all of Pure’s products are manufactured with the environment in mind and at ethically audited facilities. Pure is a division of Imagination Technologies Group plc. See www.pure.com.     

Contacts:

UK Press Contact

Vicky Hewlett

Pure                                          

+44 (0)1923 260 511                 

vicky.hewlett@pure.com

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