Pure presents commemorative ‘Evoke Mio Union Jack’ to The Queen


London, UK, 12th June 2012: Hertfordshire-based Pure, the world-leading maker of wireless music and radio systems, is presenting a special ‘Evoke Mio Union Jack’, commemorative, special edition digital radio to The Queen, with an engraved plaque to commemorate her Diamond Jubilee. The gift of the radio precedes a visit by Her Majesty to Hertfordshire on June 14th 2012 when she will visit Hitchin, and Hatfield House and open the new Diamond Jubilee maternity unit at The Lister Hospital, Stevenage.
Says Hossein Yassaie, CEO of Pure’s parent company, Imagination Technologies: “We are incredibly proud of the Evoke’s success and proud to be flying the flag for British design and technology. 2012 is Pure’s 10th anniversary, and we are delighted to be able to present this very special commemorative radio to The Queen, whom we know is a keen radio listener.”
The Evoke Mio Union Jack is available now through leading electrical retailers at an SRP of £149.99.
A market-leading and innovative British company, Pure was established ten years ago as part of Imagination Technologies (one of the world’s top three suppliers of semiconductor intellectual property) to showcase new licensable technology created by Imagination. The Pure Evoke-1, which was the first high-volume sub £100 digital radio quickly sold out and had people queuing on London’s Oxford Street to get their hands on one. Now, over 70% of DAB digital radios are powered by Imagination’s technology.
Pure continues to pioneer, drive and showcase products incorporating many of Imagination’s key technologies and focusses on designing better solutions that connect people to the things that matter to them. Pure’s success in digital radio in the UK is now being replicated throughout Europe, Australia and North America, with over 4 million broadcast and wireless audio systems sold so far including sales of over 1.2 million products in the Evoke family.
Please visit www.pure.com, Pure’s new Facebook page at www.facebook.com/pure or call 0845 1489001 for more information.

About Pure
Pure is the world’s leading manufacturer of wireless music and radio systems, the world’s leading supplier of digital radios, and the creator of the Evoke-1S, the world’s most popular and iconic digital radio. Pure leads the way in wireless music systems and cloud services with the Pure Lounge portal (www.thelounge.com). Pure radios support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. Designed and engineered in the UK, all of Pure’s products are manufactured with the environment in mind and at ethically audited facilities. Pure is a division of Imagination Technologies Group plc. See www.pure.com.

Vicky Hewlett tel +44 (0)1923 260 511
Imagination Technologies e-mail: Vicky.hewlett@pure.com
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