PURE launches world's most affordable quality digital radio


London, UK 16th June 2010: PURE, the world-leading radio maker presents ONE Mi, the 'me-time' radio that delivers a user-friendly, affordable and quality digital radio listening experience.

At £34.99 (SRP), PURE's ONE Mi* is the world's most affordable quality digital radio. Incredibly easy-to-use, ONE Mi is a compact version of the PURE ONE, which has been the best selling portable radio in the UK since launch**. Small yet powerful, ONE Mi sits perfectly in the kitchen, study, bedroom or bathroom. When fitted with the optional rechargeable A1 ChargePAK®, ONE Mi is also an ideal travelling companion providing up to 18 hours of portable listening.

Says Colin Crawford, PURE's director of marketing: "ONE Mi is the radio which really takes digital radio mainstream, delivering great quality digital radio at a great value price. It's the digital radio equivalent of your trusted old transistor radio and the perfect soundtrack to some well deserved me-time."

Despite its compact dimensions, ONE Mi has been engineered to provide surprisingly punchy audio quality and volume. Other features include FM, a clear digital display, 16 presets, multilingual menus and a USB socket for future updates.

ONE Mi is part of EcoPlus™, PURE's ethical philosophy and ongoing commitment to look after the environment. All PURE products are designed to minimise their environmental impact and manufactured in ethically approved facilities. They have reduced power consumption in operation and standby, use recycled packaging materials, have the smallest possible packaging and components selected to minimise environmental impact.

ONE Mi comes in black and white and is available from all good stockists.

For more information, please visit www.pure.com or call +44 (0) 845 1489001.

Editor's Notes
*Mi is pronounced 'Me', as in 'Do-Re-Mi'.
** Source: GfK RT UK, Panelmarket, Portable Radios, April 2006 - April 2010 (cumulative), Volume/Value Sales

About PURE
PURE is the world's leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world's most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal (www.thelounge.com). Designed and engineered in the UK, all of PURE's products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See www.pure.com

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