PURE WELCOMES 'DIGITAL BRITAIN' PLAN FOR DIGITAL SWITCHOVER BY 2015

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London, 16th June 2009: PURE, the world's leading manufacturer of DAB digital radios, announces its full support for the Government's outline of a complete action plan for the digital migration of radio by 2015.

PURE anticipates continued significant market opportunities as a result of this announcement. Today's recommendations coincide with the continued momentum in the penetration of DAB audio equipment in the UK, where around a third of all households already have digital radios. DAB's volume share is for the first time at 25 per cent of all UK sales and digital radio now accounts for over 20 per cent of all listening, with DAB radio leading the increase. This is in line with increased take-up of DAB sets in many international markets, with export growth in the first five months of this year at record levels.

Paul Smith, general manager of PURE, says: "Digital Britain provides a clear roadmap to the future for digital radio in the UK, and critically provides us with certainty in planning our roadmap with confidence. This, combined with a wave of positive digital radio announcements internationally is great news for PURE and for the whole DAB digital radio industry."

Today's report also calls on a commitment from the car industry to facilitate digital switchover by means of a five-point plan. To date, the after-market PURE Highway radio has successfully allowed PURE to aid the transfer of the in-car market to digital.

Please visit www.pure.com or call 0845 1489001 for more information.

About DAB Digital Radio
Digital Radio means more stations, more choice and more content for listeners. DAB digital radios feature innovative design and features and are available in a huge variety of types ranging from personal to portable and micro-systems to clock radios. The radios are easy to use and to tune thanks to the alphabetical station listing. Some allow the user to pause, rewind and record live radio.

About PURE
PURE is the world's leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world's most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal (www.thelounge.com). Designed and engineered in the UK, all of PURE's products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See www.pure.com

Press Contact:
Vicky Deacon
PURE
Home Park Estate
Kings Langley
Herts WD4 8LZ
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
e-mail: Vicky.deacon@pure.com

Contact Brunswick Group LLP:
Tom Batchelar / Dania Saidam
tel +44 20 7404 5959

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