Birdsong Fans Switch on to PURE

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London, UK 1st June 2009: Birdsong fans mourning the loss of the temporary national DAB 'Birdsong Channel' can continue to enjoy birdsong on selected PURE radios.

Natural sounds including birdsong are available on PURE's TEMPUS-1S (SRP: £99.99), EVOKE Flow (SRP: £149.99) and AVANTI Flow (SRP: £279.9). The TEMPUS-1S bedside DAB/FM radio enables listeners to drift off to sleep to or wake up to birdsong while users of EVOKE-Flow or AVANTI Flow DAB/internet radios can choose to relax to six types of birdsong ranging from 'active daytime birds' to 'cooing doves' and 'forest birds'. These sounds and many others are also available on the PURE's radio and media portal, the PURE Lounge (www.thelounge.com).

The audio for the popular 'Birdsong Channel' was originally recorded for the test transmission of Classic FM prior to its launch in 1992. It was then broadcast on the Digital One national DAB multiplex as a temporary station, but was taken off air in June 2005. Due to popular demand, it was reinstated in April 2008 as the 'Birdsong Channel' but has now been taken off to make way for new DAB station, 'Amazing Radio', which promotes unsigned artists.

For more information, please log onto www.pure.com or call 0845 1489001.

About PURE
PURE is the world's leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE-1S, the world's most popular and iconic digital radio. PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internet-connected radios based on its Flow technology and the PURE Lounge portal (www.thelounge.com). Designed and engineered in the UK, all of PURE's products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See www.pure.com

Contact PURE Digital:
Vicky Deacon
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
e-mail: vicky.deacon@pure.com

PURE Digital
Imagination Technologies
Home Park Estate
Kings Langley
Herts WD4 8LZ

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