PURE DIGITAL LAUNCHES POCKETDAB® 1500

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PURE Digital – a division of Imagination Technologies (LSE:IMG) – presents the new PURE PocketDAB™ 1500, a stylish handheld portable DAB and FM digital radio, on sale now from major retailers and independent hi-fi dealers nationwide for just £89.99 (SSP inc. VAT).

The PocketDAB 1500 builds on the success of PURE's best selling1 PocketDAB 1000 radio by adding FM with RDS, textSCAN™, a new colour scheme and a ChargePAK™ rechargeable battery pack. And at just 123g PocketDAB 1500 is PURE's lightest portable to date. To ensure listeners get the very best sound out of their radio PocketDAB 1500 comes with Sennheiser MX300 in-ear headphones as standard.

The PocketDAB 1500 is the premier handheld DAB digital radio for the discerning radio listener on the move enabling the user to enjoy DAB's improved reception, station choice and audio-stability anywhere that broadcasts are available2. Perfect for sports fans and commuters PocketDAB 1500 also sports FM as well as RDS for those travellers going further afield.

The PocketDAB 1500 has modern, attractive styling, with its striking black anodised aluminium casework and attractive orange backlight display with clock and status icons. With the Lithium Polymer L37 ChargePAK PocketDAB 1500 recharges from the mains, just like a mobile phone, to provide up to 24 hours of roaming DAB playback.

The Sennheiser MX300 headphones deliver a wide 18 Hz to 20 kHz frequency response with a bass-driven design that's optimized for music.

PocketDAB 1500's portability is enhanced both by the unit's light-weight design and the absence of a cumbersome telescopic aerial – in fact the PocketDAB 1500 uses its Sennheiser headphones as an aerial for maximum usability and performance.

DAB radio stations broadcast scrolling text that appears on the display and can include news headlines, sporting results, track information, call-in telephone numbers and much more, depending on the station being listened to. PocketDAB 1500's textSCAN feature lets listeners pause and control this scrolling text, giving them time to note down web addresses, competition phone numbers or song titles.

Colin Crawford, director of product marketing, PURE Digital, says: "With headphones from Sennheiser, one of the world's most respected headphone brands alongside new PURE innovations such as textSCAN and ChargePAK, PocketDAB 1500 takes handheld radio listening to the next level. Our engineers have pulled out all the stops on this radio, adding FM with RDS in case users want to travel outside of the DAB broadcasting countries, and still managing to create a product that's significantly cheaper than its predecessor.

With the PocketDAB 1500 users can enjoy the great choice of DAB digital radio stations wherever they go – including DAB exclusive stations like Core, talkSPORT, BBC Five Live Sports Extra, 6 Music, Radio 1Xtra and BBC 7. As well as the great choice of DAB stations PocketDAB 1500 users can appreciate the range of FM stations, with full RDS support for station name display and scrolling text.

PocketDAB 1500 has been designed for ease of use with a central joystick for navigation and separate controls for key functions like display settings, presets and DAB/FM. Stations are simply selected by name and the PocketDAB 1500 automatically tunes in, eliminating the fine-tuning and re-tuning required by analogue portables.

PocketDAB 1500 automatically remembers the user's ten most listened to stations in a favourites list for fast selection and has 20 presets (10 DAB and 10 FM). Stations can be ordered alphanumerically, by multiplex, by favourite and by active stations for maximum ease of use.

PocketDAB 1500 features an easily readable orange backlit LCD with two lines of 16 character alphanumeric display as well as graphical icons for volume, battery life, clock, DAB, FM, Stereo, EQ and signal strength. The backlight is activated by any key-press and can be set to be 'always on', 'off' or 'timed off when inactive'.

Editors Notes
1Based on total sales of personal DAB stereo radios to Jan 06 2UK DAB coverage is currently more than 85% of the population. For international coverage status check www.worlddab.org.

PocketDAB 1500 is powered by the Frontier Chorus FS1010, which incorporates the revolutionary META multi-threaded processor and DAB technologies developed by Imagination Technologies' Metagence and Ensigma divisions.

About PURE Digital
PURE Digital is the leading manufacturer of DAB digital radios and the creator of EVOKE-1XT, the world's most popular DAB radio. A UK company using UK technology, PURE Digital offers the widest range of award-winning DAB radios. See www.pure.com.

Press Contacts
David Harold
PURE Digital
Imagination Technologies
Home Park Estate
Kings Langley
Herts WD4 8LZ

tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
e-mail: david.harold@puredigital.com

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