Listen in colour with the new Elan E3

Pure launches colourful and compact digital radio

London, July 20th 2016: Pure presents the Elan E3, a colourful compact digital and FM radio, available in a choice of three contemporary colours: red, blue and grey. The new digital radio is available exclusively from Argos priced at £49.99.

With not just a colourful exterior; the Elan E3 features a vivid, informative 2.8” full colour TFT display, which lets users browse through and select from a growing number of digital radio stations with ease. It also displays the digital radio slideshow in full colour*; so depending on what the station broadcasts, users could view album artwork, pictures of the presenter, the weather and more.

A truly versatile digital radio; with the option of being powered by mains or battery, combined with its compact size, the Elan E3 is an ideal companion anywhere inside or out of the home.

Chris Walker, marketing manager at Pure, says: “The Elan E3 is the perfect introduction into digital radio for users that haven’t yet experienced the diverse range of great content in highly-detailed, digital-quality sound. With an increasing number of digital radio stations broadcasting information and graphics, it’s not only great sound you get, but more information at your fingertip, and in full colour.”

Nick Hill, trading manager, Argos says: “With digital radio growing in popularity thanks to new and exclusive content and greater coverage; we’re pleased to be able to offer our customers Pure’s Elan E3. It’s a fantastic compact and colourful digital radio for the home at an affordable price.”

Despite its small form factor, the Elan E3 has category leading audio performance; it uses a bespoke 3” full range speaker powered by a digital amplifier to ensure it plays louder and clearer. With six equalisation settings, users can quickly adjust the tone to make all music genres sound great. Elan E3’s bass, treble and loudness can also be adjusted to fulfil personal listening preferences.

Elan E3 delivers more than just great sounding radio; it also features a digital clock, two alarms and a kitchen timer. It’s also simple to use; with practical button layout and large vibrant display, operating the Elan E3 is a pleasurable experience. Browsing menus, selecting stations and adjusting settings is simple and intuitive.

Product features:

DAB/DAB+ and FM radio

Colour screen

40 presets with 4 dedicated keys

Alarm, snooze and sleep timer

Kitchen timer

Auxiliary input

Headphone output

Mains or battery powered (4 x AA)


Benefitting from Pure’s heritage of British design and engineering, the Elan E3 is digital tick approved, with three years warranty as standard.

The new Elan E3 is available exclusively from Argos priced at £49.99. For more information, please visit

About Pure

Pure is a world leading consumer electronics manufacturer and the pioneer of digital radio. Designed and engineered in the UK, all of Pure’s products are manufactured with the environment in mind and at ethically audited facilities. Pure is a division of Imagination Technologies Group plc. See   


UK Press Contact

Alexander Copley


+44 (0)1923 277329


* An increasing number of digital radio stations are broadcasting supplementary information and graphics, such as music album artwork, programme information, weather and images. The information given is station dependent